Marketing & Business Analyst -Economy Segment

4 - 6 years

11 - 15 Lacs

Posted:2 weeks ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

The Marketing & Business Analyst for the Economy Segment is responsible for analyzing market trends, customer behavior, and competitive landscape to support strategic marketing and business decisions focused on the economy segment. This role involves data-driven insights to optimize marketing campaigns, product positioning, and business growth initiatives tailored to cost-conscious consumers.

Key Responsibilities:
  • Collect, analyze, and interpret data related to the economy market segment, including customer demographics, buying patterns, and competitor activities.
  • Monitor market trends and economic factors affecting the segment to identify opportunities and risks.
  • Develop detailed reports, dashboards, and presentations to communicate findings to marketing and business teams.
  • Collaborate with marketing, sales, and product teams to design and optimize campaigns targeting the economy segment.
  • Evaluate the effectiveness of marketing strategies and recommend data-driven improvements.
  • Support pricing strategy and product positioning decisions based on segment-specific insights.
  • Conduct competitor benchmarking and SWOT analysis within the economy segment.

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