Marketing & Brand Manager – Fashion & Online Business

#Hiring #Marketing #Branding #Fashion #PretlineClothing

We are Hiring Marketing & Brand Manager – Fashion & Online Business for our Pretline Clothing Brand – VAAYU - A growing fashion brand dedicated to creating contemporary yet timeless designs.

We are now looking for a dynamic Marketing & Brand Manager with proven experience in fashion marketing and strong knowledge of online business to lead our marketing initiatives and scale our brand presence.

Key Responsibilities

• Brand Strategy & Positioning
• Develop and execute integrated marketing strategies to strengthen Vaayu’s brand identity in the luxury & fashion space.
• Ensure consistent brand storytelling across offline, digital, and retail channels.
• Digital & Online Business Growth
• Drive e-commerce growth through website, marketplaces like shopify, and social media platforms.
• Manage online campaigns (Meta, Google Ads, SEO, email, influencer collaborations).
• Monitor performance analytics and optimize campaigns for ROI.

Content & Communication

• Conceptualize campaigns and oversee content creation for social media, lookbooks, and brand communications.
• Collaborate with designers, stylists, photographers, and creative agencies.

PR, Influencers & Collaborations

• Build strong relationships with fashion editors, stylists, and influencers.
• Secure media placements, celebrity associations, and high-visibility brand collaborations.

Events & Retail Marketing

• Plan brand activations, exhibitions, and fashion week participation.
• Support retail store launches and in-store marketing initiatives.

Requirements

• Minimum 5–8 years of experience in marketing within the fashion/luxury/lifestyle industry.
• Strong understanding of digital marketing, e-commerce, and performance-driven campaigns.
• Excellent communication, networking, and relationship-building skills.
• Proven ability to conceptualize and execute creative campaigns.
• Knowledge of PR, influencer networks, and fashion media.
• Self-driven, creative, and strategic thinker with strong analytical ability.

What We Offer

• Opportunity to shape the marketing journey of a growing fashion brand.
• Creative freedom and direct impact on brand positioning.
• Competitive salary with performance-based incentives.
• Exposure to both Indian and global fashion ecosystems.

📍 Location: Kolkata_Topsia

📩 To apply, share your portfolio/reels with us at hr@osaatex.in | hr@osaa.in