Marketing & Brand Activation Specialist – Automobile

Company Description

MotoHaus is a premier destination for motorcycle enthusiasts, offering a comprehensive selection of Electric and ICE motorcycles from globally renowned brands. Conceptualised by KVMPL, we aim to redefine the automotive retail experience, providing a one-stop shop for riders seeking a diverse range of high-quality motorcycles. Our mission is to empower riders with unparalleled choice and exceptional service, ensuring a seamless and rewarding experience for every customer. Join us as we revolutionize the world of motorcycling, one ride at a time!

Role Overview:

We are seeking a dynamic and creative marketing professional to drive brand visibility, customer engagement, and sales growth

Key Responsibilities:

• Plan, execute, and monitor

  ATL (Above the Line)

  campaigns including print, outdoor, radio, and TV advertising.
• Develop and implement

  BTL (Below the Line)

  activities such as events, exhibitions, test-drive campaigns, dealer activations, and local promotions.
• Create and manage

  brand awareness initiatives

  aligned with company positioning.
• Coordinate with creative agencies, vendors, and media partners for timely and high-quality campaign execution.
• Develop marketing collateral and ensure brand guidelines are followed across all platforms.
• Plan and execute integrated marketing campaigns, including

  digital, influencer, and social media promotions

  .
• Track, analyze, and report campaign performance with actionable insights.
• Work closely with the sales team to align marketing activities with business targets.
• Manage budgets for marketing activities and ensure cost-effective execution.
• Support CSR and PR initiatives to enhance brand reputation.