We are looking for a detail-oriented Marketing Automation Specialist to join the Marketing team. In this role, you will be responsible for managing the marketing pipeline, including sourcing, qualifying, nurturing & managing demand generation (acquisition thru retention). Build, activate and measure omnichannel marketing campaigns to deliver on the goals. Drive leads to a sales rep or online purchase transaction.
About the Role:
In this role as a Marketing Automation Specialist, you will:
- Power the Global Marketing teams marketing practice by designing and developing multiple types of marketing automation workflows/campaigns that deliver greater customer engagement, higher conversions, more qualified leads and closed won sales opportunities.
- Drive Eloqua email marketing performance, working with the team to set and achieve best-in-class email marketing performance KPIs. Perform A/B testing of email campaigns and demonstrate steady growth in email engagement rates.
- Work closely with the Marketing Automation Operations team to ensure successful operational hand-off of leads to the BDR and SDR teams.
- Collaborate with Operations and the Data teams to activate all the data that is available to use to deliver targeted, personalized messages to people at the right time.
- Partner with cross-functional and outside vendor teams to ensure accurate, effective activation of email and marketing automation plans.
- Utilize strong project management skills to track and deliver critical marketing execution projects on time.
- Embrace modified agile marketing practices to manage efficient and effective workflow of demand gen delivery activities and tasks.
- Work in partnership with Marketing Automation segment leads to optimize campaign requests to meet business goals.
- Manage-up with senior staff.
- Measurable marketing contribution to sales, revenue and other key performance indicators (KPIs) that demonstratetangible business impact and growth.
- Disciplined execution and delivery of multiple marketing automation workflows to meet critical financial and strategicobjectives across TRs businesses.
- Strong teamwork and partnerships with Marketing, DGCOE, BDR, and Digital teams across business units andsubsegments.
- Meaningful omni-channel interactions that create positive experiences and outcomes for TR customers anddifferentiates Thomson Reuters from the competition.
- Grow Eloqua marketing automation / email marketing capabilities and performance, implementing best practices andestablishing key performance indicators that demonstrate success.
- Expand understanding of marketing automation, along with digital marketing as a whole, and factors influencing success/failure of each.
- Stay current on industry developments, new product offerings and digital technology trends.
- Maintain required certifications
- Shift Timings: 1 PM to 10 PM (IST)
- Work from office for 2 - 3 days in a week (Mandatory)
About You
Youre a fit for the role of Marketing Automation Specialist, if your background includes:
- Bachelors degree required.
- Must have at least 3-6 years of working experience in marketing automationplatforms.
- Proficiency in Eloqua, Marketo and Salesforce.
- Intermediate proficiency in Excel, Diagram Software, JavaScript, CSS and HTML.
- Proven experience in using Eloqua to activate multiple marketing automation workflows; e.g.: welcome and onboarding;lead nurture of newly acquired leads; recycling of discarded leads and opportunities; multichannel automation usingemail, text, social ads; trigger-based campaigns that react to changes in behavior and/or profile data,etc.
- Strong project management skills working environments in highly matrix organizations.
- Tech-savvy marketer with exposure to digital marketing and its interdependence with marketing automation (exposure to Eloqua and other marketing technologies preferred).
- Exposure to Gen AI.
- Positive, proactive, self-starter eager to navigate and collaborate cross-functionally within a matrixed, global organization.
- Natural curiosity/enthusiasm for customer journey optimization, troubleshooting, testing and relationship building.
- Self-driven, comfortable with ambiguity and able to ask the right questions to formulate an action plan.
