Marketing Automation Lead

Job Title: Marketing Automation Lead

About the Role

We're seeking an experienced Marketo Specialist to power our marketing automation efforts. You'll build and execute email campaigns, create landing pages, forms, and related contentincluding social posts and nurture sequences.

Location: Bangalore, Karnataka

Key Responsibilities

Design, build, QA, and deploy email campaigns, nurture programs, forms, landing pages using Marketo

Configure complex workflows and program logic, including dynamic content and segmentation strategies

Collaborate with content, creative, and digital teams to craft campaign copy, social content, and promotional assets

Monitor email deliverability while ensuring GDPR compliance

Monitor email performanceopen/click rates, conversions and generate actionable reports

Conduct A/B and multivariate testing to optimize email performance, including subject lines, content, design, and send time

Assist with lead scoring models, segment maintenance, database hygiene, and Marketo best practices

Create and maintain rules for lead scoring and build nurture email campaigns

Create weekly and monthly performance reports on email automation and landing page conversion and optimization

Qualifications

Bachelor's degree in Marketing, Business, or related field

25 years hands-on experience in Marketo Engage, covering email, forms, landing pages, and social content creation

Salesforce CRM knowledgelead/contact sync, workflows, attribution, reporting

Skilled in segmentation, lead scoring, dynamic content, tokens, workflows, and smart lists

Experience with A/B/multivariate testing frameworks

Technical proficiency with HTML/CSS is a plus

Excellent project management, collaboration, and communication skills; detail-oriented

Why You'll Love This Role

Make an Impact: Play a key role in executing high-visibility email campaigns that drive engagement, lead generation, and business growth.

Own the Process: Manage end-to-end email operationsfrom strategy and creation to testing, deployment, and reporting.

Collaborate Across Teams: Work closely with marketing, sales, design, and content teams to bring campaigns to life.

Expand Your Skill Set: Get hands-on experience with integrated marketing technologies including Salesforce and Marketo, while exploring new tools and trends.