4 Dynamic Content Jobs

As a Salesforce Marketing Cloud Consultant in Sydney with over 9 years of experience, you are expected to have a strong domain knowledge of the Salesforce Marketing Cloud platform. Your responsibilities will include integrating marketing with Sales/Service Cloud and other external data systems for data push/pull, including CRMs, ERPs, eCommerce platforms, Google Analytics, and SMS. You should have a solid understanding of relational data models, SOAP APIs, REST APIs, and integration techniques, along with advanced SQL skills. Your role will involve designing marketing cloud journeys and campaigns based on data dependencies. Proficiency in Email Studio, Journey Builder, and campaign management is essential, including data configuration, audience creation, and utilizing SFMC platform capabilities. You should be adept at Amp Script for email personalization and creating complex cloud pages with Amp Script. A technical background with a history of understanding complex systems is required, along with the ability to work both independently and collaboratively in a team environment. Strong communication skills and team handling capabilities are crucial. Possession of Salesforce Marketing Cloud Consultant certification is mandatory for this role. Your experience in Email Studio, Journey Builder, Automation Studio, Web Studio/Cloud Pages, Amp Script, and Marketing Cloud API's (REST and SOAP) will be valuable. Key responsibilities include enabling and executing marketing automations, testing marketing automations with dynamic content, and designing and optimizing campaigns with strategies like A/B Testing and throttled sending. You will also be responsible for personalizing marketing campaigns, building and executing email campaigns using Content Builder, and leveraging AmpScript for dynamic content. Subscriber and data management tasks, working with Data Extensions, Profile management, and relational data models, are also part of your responsibilities. Additionally, you should be able to design mobile-responsive creatives, create Microsites using ExactTarget, and configure Exact Target Microsite Activity. Knowledge of UI and front-end web technologies like SSJS, HTML, CSS, and Javascript/jQuery will be considered a value addition to your role as a Salesforce Marketing Cloud Consultant.,

You are a premium fine jewelry brand looking for a highly analytical and experienced Performance Marketing & Email Manager to lead the digital growth of the company. You will be responsible for managing and optimizing Google Ads and Meta Ads campaigns, as well as developing advanced email marketing strategies using platforms like Mailchimp or Brevo. Your key responsibilities will include planning, managing, and optimizing high-converting Google Ads and Meta Ads campaigns across various channels such as Search, Display, Reels, and Retargeting. You will also be in charge of executing the full-funnel PPC strategy, including performance analysis and budget management. Additionally, you will build and automate email marketing flows, including welcome series, cart recovery, post-purchase, re-engagement, and win-back campaigns. You will utilize advanced segmentation, dynamic content, behavioral triggers, and conditional logic to enhance email marketing effectiveness. Monitoring and reporting on key performance indicators such as ROAS, CAC, CTR, CVR, and LTV will be part of your regular tasks. To excel in this role, you should have at least 3 years of hands-on experience in Google Ads and Meta Ads. Advanced-level proficiency in using Mailchimp or Brevo for segmentation, dynamic content, automation, and analytics is essential. A strong understanding of campaign structure, pixels, bidding strategies, and funnel logic is required. Being highly analytical and comfortable working with data to improve performance is crucial. Proficiency in AI tools and marketing automation workflows, along with excellent execution, testing, and communication skills, will set you up for success. Preferred qualifications include a background in jewelry, fashion, or luxury e-commerce, familiarity with GA4, UTM tracking, and attribution modeling, as well as confidence in analyzing and interpreting email campaign dashboards. Joining us will give you the opportunity to play a pivotal role in scaling a high-potential luxury brand. You will work with the latest tools in performance marketing and AI, and have full ownership of ad and email performance with high leadership visibility. This role offers a fast-paced, high-impact environment with strong growth opportunities.,

You should have a minimum of 5 to 8 years of experience in Digital Marketing using Adobe Campaign Standard. It is essential to possess a solid understanding of Adobe Campaign Standard use cases, best practices, and detailed campaigns management. Your responsibilities will include developing and executing marketing strategies to achieve organizational goals. You will be required to design, build, and manage complex marketing campaigns using Adobe Campaign Standard, which involves utilizing custom resources, real-time events, workflows, content blocks, fragments, and typology rules among others. Ensuring the quality and accuracy of customer data for effective targeting is a crucial aspect of the role. Implementing marketing automation processes to streamline campaign execution and utilizing dynamic content and personalization to improve customer engagement are also key responsibilities. Additionally, conducting A/B tests, analyzing campaign performance, and optimizing strategies will be part of your job. You will need to generate reports, provide insights, and offer data-driven recommendations based on your analysis. Experience in HTML, CSS, JavaScript, and Rest API services for interaction with upstream/downstream systems is required. This position is at Level D3 and is based in all EPAM locations. It is a Subcon Hiring opportunity with a Hybrid work model.,

SFMC Marketing Lead Responsibilities: Design and configure tools in Salesforce Marketing Cloud using industry and product best practices Execute multi-step marketing and data management activities on an immediate, triggered, or scheduled basis Translate regional marketing campaign needs into technical and data requirements Identify the relevant SFMC features needed for campaign implementation Coordinate and implement new SFMC features such as: Customer journey building Dynamic content Content blocks Survey archetype Webinar archetype Datorama Support integration of SFMC with Veeva CRM system cloud and other enterprise systems