Marketing Automation Lead

3 - 5 years

5 - 7 Lacs

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description


Marketing Automation Lead
  • Operations, Marketing Sales
  • Full-time
  • Bangalore, IN
  • Remote friendly
We re looking for a

Marketing Automation Lead

to be the technical specialist on our marketing team, helping to scale our go-to-market activities through smart automation, accurate data, and seamless integrations. This is a hands-on role for someone who loves building systems, automating processes, and turning raw data into actionable insights.

What You ll Do

  • Lead Gen workflow automation

  • Scrape and enrich data for lead generation (e.g. websites, LinkedIn, trade directories) using tools like Apify and Phantombuster
  • Analyse buyer-intent data (e.g., website visits, demo requests, content downloads) to prioritise prospects
  • Use tools such as n8n and Zapier to automate the process of lead generation, enrichment, scoring and outreach
  • Database Accuracy and Attribution

  • Refresh database in a timely manner to ensure accuracy
  • Ensure that leads generated can be tracked back to their source and channel
  • Prepare reports and insights relevant to team s KPIs
  • Platform Integration

  • Ensure smooth integration between tools used in different stages of the marketing funnel e.g. Clay, Heyreach, Instantly
  • Ensure data is synced to CRM systems e.g. Pipedrive
  • Work cross-functionally with sales, marketing and other internal teams
  • What We re Looking For

    Requirements

  • 3 5 years experience in

    marketing automation

    ,

    RevOps

    , or

    marketing operations

    roles.
  • Hands-on experience with

    automation tools

    (n8n, Zapier).
  • Proven ability to use

    data scraping tools

    (Apify, PhantomBuster, or similar).
  • Strong understanding of

    buyer-intent data

    and lead scoring methodologies.
  • Familiarity with

    CRM systems

    (Pipedrive preferred) and outbound marketing tools.
  • Experience integrating multiple platforms and maintaining data accuracy across systems.
  • Strong analytical and reporting skills.
  • Nice-to-Have Skills

  • Experience with

    Clay

    ,

    HeyReach

    ,

    Instantly

    .
  • Familiarity with APIs, webhooks, and data transformation (CSV/JSON).
  • Basic programming or scripting (JavaScript, Python) for workflow customization.
  • Experience in

    B2B SaaS

    or sales-tech environments.
  • Education

  • Bachelor s degree in

    Marketing

    ,

    Business Administration

    ,

    Information Systems

    ,

    Computer Science

    , or related field.
  • Equivalent practical experience will also be considered.
  • Tech Stack You ll Work With

  • Automation Tools:

    n8n, Zapier
  • Lead Gen Data Enrichment:

    Apify, PhantomBuster
  • GTM Outreach Platforms:

    Clay, HeyReach, Instantly
  • CRM:

    Pipedrive
  • Data:

    SQL basics, CSV/JSON
  • APIs Integrations

  • Location

    : Bangalore, India (open to hybrid/flexible working situation)

    Direct Report

    : Head of Marketing (Malaysia-based) If you re a

    tech-savvy marketer

    who loves solving problems with automation and data, we d love to hear from you. Apply now and help us build the future of smart go-to-market operations!

    Remote restrictions
    • Workday must overlap by at least 2 hours with Singapore

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