Marketing Associate

Key Responsibilities:

• Plan and execute ATL/BTL campaigns

  to drive brand visibility and generate quality leads.

• Manage local and regional marketing activities

  across offline (events, print, OOH, etc.)

• Coordinate with internal departments

  (design, content, operations) and external vendors/agencies for smooth and timely campaign execution.

• Drive footfall and engagement

  at centers through promotions, events, and community outreach programs.

• Track, monitor, and report campaign performance

  using relevant KPIs and metrics; suggest improvements for better ROI.

• Conduct market research and competitor analysis

  to identify trends, opportunities, and areas for improvement.

• Support content and creative development

  for marketing campaigns, including brochures, banners, digital ads, etc.

• Manage marketing budgets

  , ensuring campaigns are delivered cost-effectively within allocated limits.

• Oversee on-ground staff and marketing teams

  , ensuring alignment and productivity in executing local campaigns and events.