Marketing Associate

Position: Marketing Associate Experience: 0-2 Years Location: Gurugram/Hybrid Key Responsibilities: Brand Marketing: Support brand marketing initiatives to increase awareness and visibility of the company's products and services. Content Creation: Assist in developing and writing marketing content for blogs, social media, newsletters, website updates, and other digital channels. Social Media Management: Contribute to social media strategy by creating engaging posts, monitoring trends, and analyzing campaign performance. Email Campaigns: Help plan and execute email marketing campaigns, including the creation of copy, graphics, and reports on campaign performance. Event Coordination: Support marketing efforts for webinars, trade shows, and virtual events by coordinating logistics, promotional materials, and follow-up activities. Market Research: Conduct research on industry trends, competitor activities, and potential customers to help refine marketing strategies. SEO and Analytics: Assist in search engine optimization (SEO) efforts and analyze website traffic, social media metrics, and other key performance indicators (KPIs) to measure the effectiveness of marketing efforts. Sales Enablement: Work closely with the sales team to create marketing collateral, presentations, and case studies that support sales objectives. Qualifications: A degree in Marketing, Business, Communications, or a related field. 1-2 years of marketing experience in the IT software and services industry. Experience working with technology services companies is preferred. Good understanding of brand marketing principles, digital marketing strategies, and the marketing needs of technology companies. Proficiency with marketing tools such as email marketing platforms, social media management tools, and content management systems. Familiarity with SEO, Google Analytics, and marketing automation tools is a plus. Excellent written and verbal communication skills, with attention to detail. Creative mindset with the ability to bring new ideas and initiatives. Strong organizational skills and ability to manage multiple tasks simultaneously.