Marketing Associate

As a Marketing Associate, you will play a crucial role in a dynamic team dedicated to enhancing our direct growth initiatives. Your responsibilities will involve not just identifying challenges but actively engaging in resolving them. You will have the opportunity to delve into partnership prospects, experiment with diverse channels, audiences, and innovative strategies. The ideal candidate will possess a robust analytical and business-oriented mindset, with a keen focus on achieving results and driving projects to completion. Above all, we seek an individual with a proactive attitude, eager to thrive in a startup atmosphere and adept at finding solutions to challenges. Your responsibilities will encompass: - Planning and executing performance marketing campaigns across multiple channels - Generating reports to evaluate performance and extract valuable insights - Contributing to the conceptualization and development of concise content for marketing materials and advertisements - Collaborating with the in-house design team on copy and design processes - Identifying new avenues for promoting the app - Continuously assessing and refining a variety of online and offline marketing campaigns We highly value the following attributes in our team members: - A solid analytical foundation coupled with meticulous attention to detail - Exceptional verbal and written communication skills - A keen sense of intellectual curiosity - Exceptional organizational skills and attention to detail - A blend of analytical and creative thinking, bringing fresh ideas and concepts to the forefront - Proficiency in Excel - Proficiency in Hindi Requirements: - Graduation/Post-Graduation from a tier-1 institute - Work experience: 1-4 years - Hands-on experience with Performance Marketing channels such as Google and Facebook Ads Company Profile: Inshorts Group stands as a prominent tech startup in the short-form content domain. Our innovative platforms, Inshorts and Public, have amassed a user base of over 300 million downloads. Inshorts, our flagship offering, is India's highest-rated and leading short news app, catering to more than 12 million active users in India. It provides concise 60-word news updates tailored for smartphone users seeking quick information. Public, our secondary platform, is the largest hyperlocal content platform in India, engaging 70 million active users with timely updates and relevant information pertaining to their towns and cities. We also deliver cutting-edge and customized advertising solutions for brands. Our consistent delivery of innovative, award-winning campaigns across various sectors and seasons has earned the trust of brands year after year.,