Marketing Associate

Project: OpenGrads, an edtech spinoff from Datakrew
Website: https://opengrads.com/

About OpenGrads:

OpenGrads is an edtech venture currently being incubated within the Datakrew (datakrew.com) focused on building a data and outcomes driven platform for higher education access and career advancement. We are building the modern infrastructure to connect universities and their global student-sourcing agents through a seamless platform. Our mission is to simplify, automate, and scale how universities manage international admissions, working closely with agents while ensuring visibility and compliance. We're launching pilot programs with universities in the UK and Southeast Asia, and looking for motivated talent to join our zero-to-one journey.

Role Overview:

We are looking for a driven and detail-oriented candidate to join as an IHL (Institute of Higher Learning) Marketing Associate. This role is ideal for someone eager to learn about B2B go-to-market execution and higher-ed operations. You will work directly with the founder to support the end-to-end onboarding of our first set of university partners and their sourcing agents.

Key Responsibilities:

• Research and identify suitable universities (IHLs) and their admissions leadership to reach out to.
• Craft clear, thoughtful outreach emails and LinkedIn InMails to initiate conversations.
• Maintain an organised CRM (Google Sheets / Airtable / HubSpot) with outreach pipeline, status updates, and call notes.
• Coordinate demo calls between founder and university stakeholders, ensuring pre- and post-meeting follow-ups.
• Build onboarding guides and SOPs for student-sourcing agents.
• Collaborate on refining the OpenGrads deck, landing page copy, and one-pager collaterals.
• Track key GTM metrics such as outreach volume, conversion rates, demo-to-sign rate, and agent activation.
• Support webinar and pilot onboarding logistics when required.

What We're Looking For:

• Excellent written communication skills and ability to write structured, persuasive outreach.
• Comfortable navigating LinkedIn, email sequencing tools, and maintaining spreadsheets.
• Detail-oriented with the ability to juggle multiple conversations and deadlines.
• Professional presence and customer empathy when interacting with senior stakeholders.
• Ownership mindset and hunger to build from scratch.

Bonus Skills (Not Mandatory):

• Exposure to higher-ed, university partnerships, or edtech sales.
• Basic design skills in Canva or Figma to tweak GTM assets.
• Understanding of n8n, Zapier, or basic automation workflows

What You’ll Gain:

• Hands-on exposure to B2B GTM in a zero-to-one startup.
• Direct mentorship from the founder and strategic insight into product-market fit.
• Experience in working with global education institutions and agent networks.
• A Letter of Recommendation and potential conversion to full-time GTM staff based on performance.