Marketing Associate

Responsibilities

• Develop and evolve market segmentation for each product.
• Evaluate projects using relevant KPI and feedback from existing and potential customers.
• Identify market trends and target industry movements.
• Create vertical-specific USPs of the Product.
• Make the Company/ Brand visible in all channels like LinkedIn, Facebook, and third-party software suggestion platforms like Capterra, Software Suggest, etc.
• Create content and write blogs about the Product.
• Get the leads generated through all the channels engaged.
• Keep the website and all public/customer-facing mediums up to date.
• Coordinate with presales and sales to prepare vertical-specific decks and presentations.
• Analyze the competitor strategies, strengths, and weaknesses, and provide inputs to strengthen the product.
  

Requirements

• Bring in a can-do attitude.
• Excellent written and verbal communication skills.
• Keen eye for detail.
• As a Marketing person with 2+ years of experience.