Marketing and Sales Manager

Job Description: Sales & Marketing Manager (M-Strip)

Company: IOTA Diagnostic Pvt. Ltd. Location: Ahmedabad (Field-based) Product: M-Strip (At-home, self-sampling HPV / Cervical Cancer Screening Kit)

About the Role

We are looking for a results-oriented Sales Manager to drive the commercial success of M-Strip in Ahmedabad. This is not just a promotion role; it is a sales conversion role. You will be responsible for building a network of prescribing Gynecologists, educating the market on the benefits of self-sampling, and executing strategies that directly increase unit sales and revenue.

Key Responsibilities (The "What")

• Doctor Acquisition & Conversion: Conduct daily field visits to high-potential Gynecologists and General Practitioners. Your primary goal is to convert "interested" doctors into "prescribing" doctors.
• Territory Management: Own the West Ahmedabad territory (Bodakdev, Prahladnagar, Thaltej, Satellite, Sindhu Bhavan, Vastrapur, Science City). Systematically map clinics to ensure 100% coverage of the target audience.
• Sales Closure: Ensure stock availability at attached pharmacies or facilitate direct-to-patient sales processes to ensure prescriptions turn into actual revenue.
• Training & Enablement: Train clinic receptionists and nursing staff on how to explain the M-Strip kit to patients. (Staff buy-in is often the key to higher sales).
• Relationship Management: Maintain strong relationships with Key Opinion Leaders (KOLs) in the Gynaec segment to secure repeat business.
• Reporting: Maintain a daily call log and provide weekly sales funnel reports (Doctors Met -> Samples Given -> Prescriptions Generated).

Strategic Sales Initiatives (The "How")

To be successful in this role, the candidate is expected to execute the following growth strategies:

• Patient Awareness Drives: Organize "Cervical Cancer Awareness Days" in partner clinics to directly engage with patients in waiting areas.
• Corporate & Community Tie-ups: proactively approach HR heads of local corporates, women’s clubs, and NGOs for bulk screening camps using M-Strip.
• Digital Integration: Collaborate with the marketing team to run geo-targeted ads around partner clinics to drive footfall.
• Referral Loop: Implement a system where satisfied patients can easily refer family members to use the kit.

Candidate Profile (The "Who")

• Experience: 2–5 years of experience in Pharma/Medical Device sales. Experience in the Gynaecology/Women's Health segment is a strong advantage.
• Education: B.Sc / B.Pharm / MBA in Marketing preferred.
• Skills:
• Hunter Mindset: You enjoy chasing targets and closing deals.
• Consultative Selling: Ability to discuss sensitive health topics (oncology/screening) with maturity and scientific accuracy.
• Local Knowledge: Deep familiarity with the Ahmedabad healthcare geography.
• Language: Fluent in Gujarati, Hindi, and English.
• Requirement: Must own a two-wheeler and a valid driving license.

Performance Metrics (KPIs)

• Number of new doctors activated per month.
• Number of M-Strip kits sold/prescribed per month.
• Frequency of repeat orders from top 20 clinics.

Why Join IOTA Diagnostic?

• Work with a life-saving, innovative product that makes cancer screening accessible.
• Competitive salary with an aggressive performance-based incentive structure.
• Opportunity to lead market expansion in a high-growth diagnostic sector.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Work Location: In person