Job
Description
As the Marketing and Communications Senior Manager at Bulgari, you will play a crucial role in customizing the brand's global strategy to align with the Indian market. Your primary objective will involve leading a skilled team to create and execute innovative marketing and communications campaigns that enhance the brand's reputation and boost sales. - **Brand Strategy:** - Develop and implement a comprehensive marketing strategy that meets global objectives while addressing local market needs. - Maintain a consistent brand identity and positioning across various platforms like digital, print, and experiential. - Stay updated on emerging trends to ensure the brand remains innovative and relevant. - **Marketing Campaigns:** - Plan and execute integrated marketing campaigns including product launches, seasonal promotions, and brand awareness initiatives. - Collaborate with creative agencies and internal teams to produce engaging marketing materials for advertising, social media, and print. - Manage the marketing budget efficiently and analyze the ROI to optimize resource allocation. - **Public Relations:** - Cultivate strong relationships with key celebrities, influencers, thought leaders, and media partners. - Develop and execute strategic PR plans to enhance visibility and relevance. - Create market-specific content that balances global standards with local appeal. - Identify partnership opportunities within the local arts and crafts community. - **Digital Marketing:** - Lead the development and execution of digital marketing strategies covering social media, email marketing, and SEO/SEM. - Enhance the brand's website and e-commerce platform to increase traffic and conversions. - Utilize data analytics to assess the performance of digital campaigns and drive data-driven decisions. - **Event Management:** - Plan and organize high-profile events such as fashion shows, trunk shows, and VIP experiences. - Manage event budgets and logistics to ensure flawless execution. - **Team Leadership:** - Inspire and guide a team of marketing and communications professionals. - Recruit, develop, and retain top talent to foster a collaborative and innovative work environment. - **Budget Management:** - Strategically allocate budgets to align with local priorities and maximize effectiveness. - Ensure timely reporting to regional and global stakeholders. To excel in this role, you should possess: - A minimum of 10 years of relevant experience. - A proven track record in overseeing comprehensive MARCOM initiatives within the luxury or global consumer-facing sectors. - In-depth knowledge of the luxury market and consumer behavior. - Strong leadership, communication, analytical, and problem-solving skills. - Experience in effectively managing budgets and resources. - Proficiency in digital marketing tools and analytics. - A genuine passion for luxury with meticulous attention to detail. - Proficiency in advanced Powerpoint skills. As the Marketing and Communications Senior Manager at Bulgari, you will play a crucial role in customizing the brand's global strategy to align with the Indian market. Your primary objective will involve leading a skilled team to create and execute innovative marketing and communications campaigns that enhance the brand's reputation and boost sales. - **Brand Strategy:** - Develop and implement a comprehensive marketing strategy that meets global objectives while addressing local market needs. - Maintain a consistent brand identity and positioning across various platforms like digital, print, and experiential. - Stay updated on emerging trends to ensure the brand remains innovative and relevant. - **Marketing Campaigns:** - Plan and execute integrated marketing campaigns including product launches, seasonal promotions, and brand awareness initiatives. - Collaborate with creative agencies and internal teams to produce engaging marketing materials for advertising, social media, and print. - Manage the marketing budget efficiently and analyze the ROI to optimize resource allocation. - **Public Relations:** - Cultivate strong relationships with key celebrities, influencers, thought leaders, and media partners. - Develop and execute strategic PR plans to enhance visibility and relevance. - Create market-specific content that balances global standards with local appeal. - Identify partnership opportunities within the local arts and crafts community. - **Digital Marketing:** - Lead the development and execution of digital marketing strategies covering social media, email marketing, and SEO/SEM. - Enhance the brand's website and e-commerce platform to increase traffic and conversions. - Utilize data analytics to assess the performance of digital campaigns and drive data-driven decisions. - **Event Management:** - Plan and organize high-profile events such as fashion shows, trunk shows, and VIP experiences. - Manage event budgets an
