Marketing and Communications Senior Manager, India

As the Marketing and Communications Senior Manager, you will play a crucial role in adapting Bulgari's global strategy to the Indian market. Your primary responsibility will be to lead a skilled team in creating and executing innovative marketing and communications campaigns that enhance the brand's reputation and boost sales. Your key responsibilities will include: Brand Strategy: - Developing and implementing a comprehensive marketing strategy that aligns with global objectives while addressing local market needs. - Establishing and upholding a consistent brand identity and positioning across various channels like digital, print, and experiential. - Identifying and leveraging emerging trends to ensure the brand stays current and inventive. Marketing Campaigns: - Conceptualizing, planning, and executing integrated marketing campaigns, including product launches, seasonal promotions, and brand awareness initiatives. - Collaborating with creative agencies and internal teams to produce engaging marketing materials for advertising, social media, and print. - Managing the marketing budget effectively and evaluating the ROI of all activities to enhance resource allocation. Public Relations: - Cultivating strong relationships with key celebrities, influencers, thought leaders, and media partners. - Devising and implementing strategic PR plans to enhance visibility and relevance. - Creating market-specific content that balances global standards with local appeal. - Identifying opportunities for partnerships within the local arts and crafts community. Digital Marketing: - Leading the development and implementation of digital marketing strategies encompassing social media, email marketing, and SEO/SEM. - Enhancing the brand's website and e-commerce platform to drive traffic and conversions. - Leveraging data analytics to assess the performance of digital campaigns and make informed decisions. Event Management: - Planning and executing high-profile events like fashion shows, trunk shows, and VIP experiences. - Managing event budgets and logistics to ensure flawless execution. Team Leadership: - Inspiring and guiding a team of marketing and communications professionals. - Recruiting, developing, and retaining top talent to foster a collaborative and creative work environment. Budget Management: - Allocating budgets strategically to align with local priorities and maximize effectiveness. - Ensuring timely reporting to regional and global stakeholders. Profile: To be successful in this role, you should possess: - A minimum of 10 years of relevant experience. - Proven track record in overseeing comprehensive MARCOM initiatives within the luxury or global consumer-facing sectors. - Deep understanding of the luxury market and consumer behavior. - Strong leadership, communication, analytical, and problem-solving skills. - Experience in managing budgets and resources effectively. - Proficiency in digital marketing tools and analytics. - A genuine passion for luxury and a meticulous attention to detail. - Proficiency in advanced Powerpoint skills.,