Marketing and Communications Senior Manager, India

Job Description: As the Marketing and Communications Senior Manager at Bulgari, you will play a crucial role in customizing the brand's global strategy to meet the demands of the Indian market. Your primary responsibility will involve leading a skilled team to devise and execute innovative marketing and communications campaigns that will enhance the brand's reputation and boost sales. Key Responsibilities: - **Brand Strategy:** - Develop and implement a comprehensive marketing strategy aligning with global objectives while addressing local market needs. - Maintain a consistent brand identity and positioning across digital, print, and experiential platforms. - Stay updated on emerging trends to ensure the brand remains innovative and contemporary. - **Marketing Campaigns:** - Conceptualize, plan, and execute integrated marketing campaigns like product launches, seasonal promotions, and brand awareness drives. - Collaborate with creative agencies and internal teams to produce compelling marketing materials for advertising, social media, and print. - Manage the marketing budget effectively and analyze the ROI to optimize resource allocation. - **Public Relations:** - Foster strong relationships with key celebrities, influencers, thought leaders, and media partners. - Develop and implement strategic PR plans to enhance visibility and relevance. - Create market-specific content balancing global standards and local appeal. - Identify partnership opportunities within the local arts and crafts community. - **Digital Marketing:** - Lead the development and execution of digital marketing strategies encompassing social media, email marketing, and SEO/SEM. - Enhance the brand's website and e-commerce platform to drive traffic and conversions. - Utilize data analytics to assess the performance of digital campaigns and make data-driven decisions. - **Event Management:** - Plan and execute high-profile events such as fashion shows, trunk shows, and VIP experiences. - Manage event budgets and logistics for seamless execution. - **Team Leadership:** - Inspire and lead a team of marketing and communications professionals. - Recruit, develop, and retain top talent to foster a collaborative and innovative work culture. - **Budget Management:** - Strategically allocate budgets to align with local priorities and maximize effectiveness. - Ensure timely reporting to regional and global stakeholders. Qualification Required: To succeed in this role, you should possess: - A minimum of 10 years of relevant experience. - A proven track record in overseeing comprehensive MARCOM initiatives within the luxury or global consumer-facing sectors. - In-depth knowledge of the luxury market and consumer behavior. - Strong leadership, communication, analytical, and problem-solving skills. - Experience in effectively managing budgets and resources. - Proficiency in digital marketing tools and analytics. - A genuine passion for luxury with meticulous attention to detail. - Proficiency in advanced Powerpoint skills.,