Marketing and Communications Executive

Role & responsibilities

We are looking for a creative and data-driven Marketing & Communications Executive to

manage and execute communication campaigns across email, SMS, WhatsApp, and in-app

channels. The ideal candidate will craft engaging, targeted messages to drive customer

engagement, retention, and reactivation while maintaining consistent brand voice and

communication quality.

Key Responsibilities:

1. Campaign Management

• Plan, create, and execute communication campaigns (SMS, WhatsApp, Email, In-

App).

• Manage customer segmentation and targeting for personalized communication.

• Ensure timely delivery of campaigns aligned with marketing objectives and city-level

priorities.

2. Content & Creative Coordination

• Write clear, concise, and impactful copies for various SM channels & Automation

tools.

• Work with the design team to ensure visuals and messaging align with brand tone.

• Adapt messaging as per cohorts, cities, and driver/customer segments.

3. Analytics & Reporting

• Monitor campaign performance and engagement metrics (CTR, conversion, opt-out,

etc.).

• Analyze data to identify patterns, optimize content, and improve campaign efficiency.

• Share regular performance reports and actionable insights with the marketing team.

4. Coordination & Execution

• Collaborate with city teams, marketing, and BI team to ensure smooth execution.

• Manage tools/platforms (e.g., WebEngage, Gupshup, Infobip, or similar).

• Maintain campaign calendars and ensure no overlaps or missed schedules.

5. Quality & Compliance

• Ensure accuracy in content, links, and delivery timing.

• Adhere to brand guidelines and communication tone.

• Ensure compliance with data privacy and DLT norms for SMS/WhatsApp.

Requirements:

• Bachelors degree in Marketing, Communications, or a related field.

• 2-3 years of experience in marketing, communication or digital marketing.

• Strong copywriting and proofreading skills (in English; knowledge of Hindi is a plus).

• Familiarity with tools like (WebEngage, Gupshup, Infobip, or similar).

• Data-oriented mindset with strong analytical and reporting skills.

• Ability to manage multiple campaigns under tight deadlines.

• Proficiency in MS Office or Google Workspace

• Detail-oriented and proactive.

• Strong communication and coordination skills.

• Ability to balance creativity with execution discipline.

• Team player with a problem-solving attitude.

Interested Candidate Can Call or Share the CV on 7208258425