Marketing and Communication Specialist

Company Description

Nytarra Naturals is a sustainable, eco-friendly everyday essential home fragrance brand that provides natural and ethical products. The brand emphasizes on keeping the home fragrances free of toxin and harmful ingredients and on making safe and top-quality products. The company is located in Noida and works towards providing relaxing experiences to its customers.

Role Description

sees, reads, hears, or experiences

In simple words: you don’t just “do marketing”; you shape what the world thinks of Nytarra.

Key Responsibilities

1. Brand Storytelling & Communication

• Own and maintain Nytarra’s brand voice across all platforms.
• Craft compelling narratives for campaigns, launches, and everyday communication.
• Ensure every message reflects Nytarra’s ethos of clean, conscious, everyday home fragrance brand.

2. Content Strategy & Execution

• Plan and create content across Instagram, YouTube, emailers, website, blogs, ads, and packaging.
• Deliver consistent, high-quality creative that both excites and educates customers.

3. Social Media & Community Management

• Build a strong, engaged digital community that resonates with Nytarra’s aesthetics and values.
• Manage calendar, posting, DMs, comments, and influencer interactions.
• Spot trends early and adapt them to the brand in a clean, elevated way.

5. Campaign & Launch Ownership

• Lead end-to-end execution of product drops, festive campaigns, and limited editions.
• Coordinate across product, operations, and marketplace teams to deliver cohesive launches.

6. Performance Mindset

• Track what content works and why.
• Make data-backed decisions while still championing creativity.
• Test, iterate, and optimise communication for engagement, awareness, and conversion.

7. Public Relations & External Communication

• Identify collaboration and PR opportunities aligned with the brand.
• Maintain professionalism in all external communication with partners, agencies, creators, and customers.

Candidates with a passion for sustainability and eco-friendliness will be preferred. Experience in photography, videography, graphic designing, and knowledge of SEO would be an added advantage.