Market Research Analyst

The Market Research Analyst position at Tripify India entails playing a vital role in gathering and analyzing market data to gain insights into consumer preferences, market trends, and competitor strategies. Your findings will guide marketing strategies and contribute to business growth. Responsibilities include conducting market research through surveys, focus groups, interviews, and statistical software to collect data on consumer behavior and market trends. Analyzing the gathered data to identify patterns and insights that can shape marketing strategies and business decisions. Researching competitor activities to understand product offerings, pricing strategies, and marketing campaigns. Creating comprehensive reports and presentations to convey findings to stakeholders. Offering data-driven recommendations to improve marketing campaigns, product positioning, and pricing strategies. Monitoring market trends and competitor activities to ensure competitive strategies. Requirements for this role include a Bachelor's degree in Marketing, Business, Statistics, or a related field; an MBA or similar master's degree is preferred. A minimum of two years of experience in market research or a similar role is required. Desired skills include strong analytical, communication, and problem-solving abilities. Proficiency in statistical software like SPSS, Excel, and data analysis tools. Collaborative work approach, understanding of market trends, and consumer behavior. Tripify India offers a competitive salary and benefits package, opportunities for career advancement and professional development, and a collaborative environment to work with a dedicated team aiming for business success. To apply, please send your resume and a cover letter detailing why you are the ideal candidate for the position to HR@Tripify.com. Tripify India, located in New Delhi, India, looks forward to having you join their team!,