Market Programmatic Display Advertising Specialist

As a Programmatic Display Advertising Specialist, you will be responsible for planning, executing, and optimizing B2B programmatic display advertising campaigns for our internal business units. This role will operate like an internal agency and requires a strong understanding of programmatic platforms, account-based marketing principles, and data-driven campaign management for providing dedicated support to various business units across the organization. This role will involve collaborating with marketers and the creative team to design engaging display ads, setting up campaigns in our platforms, analysing and optimizing campaign performance, managing advertising budgets, and generating detailed reports on campaign metrics to drive our digital advertising efforts and maximize ROI.

Responsibilities:

• Develop, implement, and optimize programmatic display advertising campaigns.
• Utilize Demandbase and StackAdapt platforms for audience targeting, creative setup, pacing, and budget allocation leveraging intent data, firmographic filters, and dynamic targeting.
• Use data insights from Demandbase and StackAdapt to refine targeting strategies, messaging, and creative performance.
• Analyze campaign performance metrics such as impressions, CTR, engagement, conversions, and pipeline influence and provide actionable insights to improve ROI.
• Collaborate with cross-functional teams to align marketing strategies with business goals.
• Manage budgets and allocate resources effectively to maximize campaign performance.
• Generate regular reports on campaign performance and present findings to stakeholders.
• Stay updated on industry trends, the B2B media network competitive landscape, technology and platform advancements, and incorporate findings to continuously fuel program effectiveness.

Requirements:

• Minimum of 7 years plus of experience in programmatic display marketing.
• Strong understanding of digital marketing principles and strategies.
• Hands-on experience in using programmatic advertising platforms (experience with Demandbase and StackAdapt is a preferred, but not required).
• Strong knowledge of digital media buying, real-time bidding (RTB), and display advertising best practices.
• Familiarity with segmentation strategies, intent data usage, and multi-channel ABM orchestration.
• Excellent analytical skills and ability to interpret data to make informed decisions.
• Strong communication and collaboration skills.
• Ability to manage multiple projects and meet deadlines.
• Ability to distil technical details for a business audience
• A bachelor's degree in Business Marketing, Digital Marketing, Marketing Analytics, or a related field is preferred.

Preferred Qualifications:

• Previous experience working in an agency setting.
• Proven track record in B2B marketing and campaign optimization.
• Demonstrated ability to work with various business leaders as a true partner to drive their business forward.