Market Access Manager

Role Overview-

A Market Access Manager (Govt focus) in pharma/healthcare drives strategies to get medicines/devices to patients by working with government bodies, navigating regulations, securing reimbursement, and managing pricing to ensure product affordability and availability through channels like state health systems & tenders. They analyze policies, build evidence for value, map government accounts (payers, systems), and collaborate internally/externally to overcome access barriers and achieve business goals.

Key Responsibilities

• Strategy Development

  : Create plans for market entry, pricing, and reimbursement with government payers.

• Stakeholder Engagement

  : Liaise with government agencies, policymakers, NGOs, and other partners.

• Value & Evidence

  : Develop value propositions and evidence (health economics) to support product need for government bodies.

• Policy Analysis

  : Monitor healthcare regulations, industry trends, and local pricing rules.

• Account Management

  : Map key government accounts (e.g., state procurement, reimbursement bodies) to understand systems, budgets, and decision-makers.

• Access Barriers

  : Identify and solve challenges related to pricing, reimbursement, and supply chain for government access.

Educational Qualifications

Background

Experience

Expertise

Skills