8 - 13 years

6 - 16 Lacs

Posted:5 months ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Roles and Responsibilities

  • Develop and execute comprehensive marketing strategies across various channels, including ATL, BTL, digital media, PR, product launches, campaigns, brand communication, and branding.
  • Collaborate with cross-functional teams to drive business growth through effective market analysis and insights.
  • Manage multiple projects simultaneously while prioritizing tasks effectively under tight deadlines.
  • Ensure seamless execution of marketing initiatives by coordinating with internal stakeholders and external agencies.
  • Analyze campaign performance metrics to optimize future marketing efforts.

Desired Candidate Profile

  • 8-13 years of experience in MarCom or related field (B2C industry or from Building Material Industry preferred).
  • Strong understanding of brand positioning, branding principles, and marketing analytics.
  • Proven track record in developing successful brand communications strategies that drive business results.

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