Manager / Sr. Mgr.- Cosmetic Raw Material Product Marketing Specialist

Job Description

Job Overview: As a Cosmetic Raw Material Product Marketing Specialist, you will play a crucial role in promoting and marketing our range of cosmetic raw materials to manufacturers in the beauty and personal care industry. Your responsibilities will include developing marketing strategies, creating promotional materials, and collaborating with cross-functional teams to drive product awareness and sales. This role requires a deep understanding of cosmetic ingredients, market trends, and effective communication skills. Key Responsibilities: 1.Market Research: Conduct thorough market research to identify trends, competitor products, and customer needs.& Analyze market data to define target audiences and refine marketing strategies accordingly. 2.Product Positioning: Develop a clear and compelling value proposition for each cosmetic raw material product.& Collaborate with the product development team to ensure a deep understanding of product features and benefits. 3.Marketing Strategy: Develop comprehensive marketing strategies to drive product awareness and sales.& Create and implement marketing campaigns across various channels, such as digital platforms, trade shows, and print media. 4.Content Creation: Generate engaging and informative content, including product descriptions, blog posts, and social media updates.& Collaborate with the creative team to develop visually appealing and effective marketing materials. 5.Customer Engagement: Build and maintain strong relationships with key clients, understanding their needs and providing appropriate solutions.& Organize and participate in customer events, workshops, and training sessions. 6.Sales Support: Work closely with the sales team to provide them with the necessary tools and materials to effectively sell cosmetic raw materials.& Conduct training sessions for the sales team on product knowledge and selling points. 7.Analytics and Reporting: Monitor and analyze the performance of marketing campaigns.& Provide regular reports on key performance indicators and make data-driven recommendations for improvements. 8.Regulatory Compliance: Stay updated on industry regulations and ensure all marketing materials comply with relevant standards. PREFERRED SKILLS: Experience in the beauty and personal care industry. Understanding of regulatory requirements in the cosmetic industry.