Posted:1 week ago|
Platform:
Work from Office
Full Time
Develop and execute comprehensive SEO strategies tailored for the healthcare insurance industry, driving high-quality organic traffic and leads to Company's digital platforms.
• Conduct in-depth keyword research focusing on health insurance, wellness, and related customer intent to identify content opportunities.
• Optimize website architecture, meta tags, landing pages, and on-page elements for both users and search engines, ensuring compliance with healthcare marketing regulations.
• Oversee technical SEO audits and collaborate with web developers to resolve issues affecting crawlability, indexation, and site speed.
• Collaborate with the content marketing team to create SEO-optimized content that educates and engages prospective customers.
• Manage off-page SEO activities, including link-building strategies, digital PR, and partnerships relevant to healthcare and insurance domains.
• Monitor and analyze SEO performance metrics using tools like Google Analytics, Search Console, SEMrush, or Ahrefs; prepare detailed monthly reports with actionable insights.
• Stay updated with search engine algorithms and healthcare industry trends, adapting strategies to maintain competitive advantage.
• Lead SEO campaigns aligned with broader digital marketing initiatives such as paid campaigns, social media, and brand awareness efforts.
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