Job
Description
The Manager/ Senior Manager Outreach & Marketing will be responsible for the outreach and marketing activities of the various capacity development programmes and projects of the UPP at IIHS. The position seeks a person with experience and expertise in outreach and marketing activities, working closely with private organisations, government agencies and other stakeholders across the central and various state governments. Activities and Tasks This position will hold responsibility for the overall enrolment levels of the UPP portfolio, along with the corresponding revenue targets. Detailed responsibilities would include, but not be limited to, the following broad areas: Tracking various capacity development opportunities and needs analysis of training interventions in the Private & Public Sector; Leading the development and submission process for proposals/ opportunities identified through the tracking process; Identifying prospective clients and designing proposals on new thematic areas; Expanding the clientele base of the UPP and forging new markets for wider outreach; Engaging and building relationships with relevant private organisations, central and state government agencies and other departments to deliver capacity development programmes as per their mandates and requirements; Identifying opportunities to design and offer relevant programmes for the private sector, social sector, and academia around various areas of urban transformation; Forging collaborative partnerships (both on the supply side and the demand side) to enable building and sustaining high-value capacity development programmes around various thematic areas like leadership, AI & ML, SWM, EEB,UT etc; Drawing up suitable outreach and communication strategies specific to each project, program, or initiative, using a judicious mix of B-to-B, B-to-C, or B-to-B-to-C modes as enrolment; Working with the Communications team to design and develop marketing material required for the outreach and brand-building activities of the UPP, both at the individual programme level and at the portfolio level; Conceptualising, planning and organising events (workshops, conferences, etc.) to spread awareness about the institution s capacity development mission and expertise; Managing logistics, event-related resources and materials by working with other internal departments and ensuring that events are conducted smoothly; Managing outreach budgets and forecasting potential outcomes of outreach efforts, keeping the P&L margins positive; Guiding other members of the UPP team (reporting and non-reporting) in achieving the outreach and enrolment targets; Providing support to other IIHS activities including academics, research, training, practice, operations and others; Participating in all activities of Institution-building at IIHS; carrying out tasks as assigned by IIHS; and travelling on IIHS work within or outside the country as and when needed. Structure and Reporting The Manager/ Senior Manager Outreach & Marketing will report to the Head Urban Practitioners Programme (UPP) at IIHS and will be required to collaborate effectively with a diverse group of internal teams and external individuals/ organisations. Person Specification Applicants should have: A Master s degree in Marketing or related field ; 8-10 years of experience in the field of Marketing and Outreach, preferably in a higher education institution, NGO, think-tank, or capacity development organisation; Experience in working with private organisations and government agencies, both at the national and state level, for Outreach activities; Experience of working with both online and offline platforms in the context of outreach, training coordination, feedback assessment, etc.; Good market connections both in the private and public sector; Creative problem-solving skills and an orientation that accepts challenges as opportunities; Good stakeholder/ key account management skills, interdepartmental coordination skills; Demonstrated attention to detail with the ability to perform under strict deadlines; Excellent communication, relationship management, and interpersonal skills; Experience with the research community would be an asset; Ability to work individually or in a team, in a fast-paced, dynamic environment; A go-getter s attitude with the ability to work flexible hours from time to time as needed;
