Manager- Sales & Marketing (Control & relay panel)

Sales Responsibilities:

• Develop and implement strategic sales plans to achieve company growth objectives.
• Identify new business opportunities, potential markets, and key customer segments.
• Build and maintain long-term relationships with key clients, consultants, and channel partners.
• Support the sales team in lead generation, negotiation, and order closure.
• Review and monitor sales performance against set targets; provide guidance and corrective action plans.
• Coordinate with the production, design, and service teams to ensure smooth order execution and timely delivery.
• Ensure timely collection of payments and maintain customer account health.
• Prepare periodic sales forecasts, reports, and performance analyses for management review.

Marketing Responsibilities:

• Develop and execute integrated marketing strategies to enhance brand visibility and market reach.
• Plan and oversee digital marketing, advertising, promotional campaigns, and product branding activities.
• Conduct regular market research and competitor analysis to identify trends, pricing strategies, and business opportunities.
• Manage the creation of marketing materials brochures, catalogues, social media content, videos, and presentations.
• Organize and participate in trade shows, exhibitions, and industry events to promote the companys products.
• Collaborate with the sales team to generate qualified leads through targeted campaigns.
• Track and evaluate the effectiveness of marketing campaigns and recommend improvements.
• Support product development initiatives through market feedback and customer insights.
• Regular interaction with

  end users, power utilities, EPCs, and industrial

Technical / Product Knowledge:

• Strong understanding of

  Control & Relay Panels, Protection & Automation Systems, and related electrical products

  to effectively position products in the market.
• Understand the technical requirements of customer involve effectively in various technical discussions.

Leadership & Team Management:

• Lead, mentor, and motivate the sales & marketing team to achieve organizational goals.
• Set performance objectives, monitor progress, and foster a results-oriented work culture.

Coordinate cross-functional communication between departments for seamless execution of sales and marketing strategies.

Preferred candidate profile

Qualifications & Experience

• Education:

  Bachelor’s degree in

  EEE / EC

  , (preferred).

• Experience:

  Minimum

  5 to 10 years

  of experience in

  Sales and Marketing

  , preferably in the

  electrical, automation, or power industry

  .

Control & Relay Panels, Protection Systems, or related industrial products

Skills Required:

• Strong communication, negotiation, and presentation skills.
• Excellent leadership and team management abilities.
• Good understanding of market dynamics and customer behaviour.
• Proficiency in MS Office, CRM tools, and digital marketing platforms.
• Strategic thinking and ability to drive business growth.
• Willingness to travel for client meetings, exhibitions, and business development activities.