Manager- Performance Marketing

Company Overview

Prohed is a dynamic company located in Gurugram, specializing in digital media and market intelligence. Our team of young expert minds is dedicated to delivering innovative marketing solutions that prioritize excellence, progress, and client satisfaction. We simplify digital marketing through our Prohed Dashboard, enabling clients to track and enhance essential marketing channels seamlessly. Our mission is to connect businesses with their target audiences through solid brand authority on various platforms.

Job Overview

The ideal candidate should have 2-6 years of experience and a strong understanding of digital marketing, with expertise in optimizing and managing various online campaigns to achieve business objectives.

Qualifications and Skills

• Proven experience in managing and optimizing Google Ads campaigns (Mandatory skill) to achieve ROI goals and drive growth.
• In-depth knowledge and hands-on experience with Facebook Ads (Mandatory skill) for effective audience targeting and campaign management.
• Strong experience in paid social media advertising to enhance brand visibility and reach targeted demographics efficiently.
• Expertise in campaign management, including setting up, analyzing, and optimizing campaigns across multiple platforms.
• Ability to execute conversion rate optimization techniques to enhance user experience and improve campaign performance.
• Proficiency in media planning to strategically allocate budgets and resources for maximum impact and effectiveness.
• Analytical mindset with the ability to measure, report, and improve performance through data-driven insights and market intelligence.
• Excellent communication skills to collaborate with cross-functional teams and deliver clear marketing strategies and outcomes.

Roles and Responsibilities

• Manage and optimize performance marketing campaigns across Google Ads and Facebook Ads to meet client objectives and business KPIs.
• Develop and implement comprehensive media plans to allocate budgets effectively and maximize return on investment.
• Monitor campaign performance closely, analyzing data and metrics to identify growth opportunities and propose improvements.
• Collaborate with creative and content teams to ensure ads are visually compelling and aligned with campaign goals.
• Leverage market intelligence and data to inform strategic decision-making and steer campaigns towards desired outcomes.
• Oversee the entire campaign lifecycle, including setup, execution, optimization, and reporting to clients.
• Continuously refine targeting parameters and audience segmentation to improve conversion rates and audience engagement.
• Stay abreast of the latest digital marketing trends and tools to ensure campaigns leverage the most effective strategies and technologies.