Job
Description
About Role: Lead ROI-driven CPC and CPA-based, Cost-effective, Google Ads/ Meta Ads/LinkedIn marketing Campaigns for different Indian and International Clients. Responsibilities : - End-to-end campaign management (From ideation to execution, monitoring, evaluating, and optimizing campaign performance to generate results) - Conduct keyword research, Maintain and monitor keyword bids, budget caps, impression share, quality score, and other important account metrics - Drive campaign optimizations via experiments & new initiatives - A/B testing ad formats, copies, bidding strategy, channel-spend-mix, and more - Campaign Analytics - Measure and report performances of all marketing campaigns against goals - Research and analyze competitor advertising strategy and tactics - Collaborate with internal teams to create landing pages and optimize the user experiences - Optimize the ad copy,and landing pages for better results - Analyse creative performance - Budget management - Brainstorm new and creative growth strategies in the digital space and then Plan, Execute and Measure experiments and conversion tests Job Qualifications and Skill Sets : - Proven 2-5 years of experience in Search Engine Marketing (SEM) and Paid Search (PPC) - In-depth knowledge of Google Ads/Meta Ads/ Linkedin - Search, Display, Discovery, Performance Max, UACs, Youtube Ads and Google Analytics - Analytical approach + Data-Driven Thought Process + Optimization mindset - The ability to think creatively, own things, and work independently in a fast-paced environment - A start-up mentality with a bias to action and the ability to flex in a fast-paced environment - Competency in Excel and PowerPoint for analysis & presentations - Excellent communication skills and problem-solving abilities Previous Experience : - Experience in running large-scale App Install campaigns - Exposure and experience to lead marketing in the Middle East, International Markets - SEO On-Page and Off-Page SEO optimization levers - Experience with Analytics and Attribution platforms like Branch, CleverTap - Experience with Ad-Exchanges like Vserv, Komli, Tyroo, Affle, Resultrix - Experience with DSPs like DV-360, In-Mobi, Revx - Experience with content platforms like Taboola, Outbrain - Experience with re-marketing platforms like Criteo, Adrol
