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Manager Paid Media

Manager Paid Media

Merkle Science

3 - 7 years

7 - 11 Lacs

Mumbai

Posted:5 hours ago| Platform:

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Skills Required

Customer acquisition Usage Media strategy Management Performance analysis Budgeting Forecasting Analytics Monitoring Testing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Description:

Key Responsibilities:

Develop and execute the overall paid media strategy in alignment with broader marketing goals.
Manage end-to-end campaign execution across platforms: setup, optimization, monitoring, reporting, and performance analysis.
Own budget allocation and pacing across paid channels to maximize ROI and customer acquisition.
Collaborate with creative and content teams to develop compelling ad copy, creative assets, and landing pages.
Conduct A/B testing on creatives, copy, and targeting strategies to optimize performance.
Use data and analytics to provide insights, forecast performance, and identify growth opportunities.
Oversee and manage relationships with agencies, vendors, and platform representatives.
Stay up-to-date on industry trends, new platform features, and best practices in paid media.
Report on KPIs and campaign performance to stakeholders, including senior leadership.

Location:

Mumbai

Brand:

Iprospect

Time Type:

Full time

Contract Type:

Permanent

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