Manager - Network Planning & Channel Development

The role is responsible for planning and implementing channel expansion strategies across multiple sectors (Automotive, Farm, Oil, etc. ) to drive business volumes, improve market share, and ensure smooth installation-to-performance for new channels. Identify and roll out new channels and outlets in priority markets to enhance coverage and business volumes.

• Conduct white space analysis to map gaps in current distribution and propose targeted channel interventions.


• Track sector-wise market share and competitor activities; provide actionable insights to sales teams.


• Coordinate with sales, marketing, finance, and other teams for seamless execution of expansion plans and corrective actions.


• Manage distributors bank guarantees, agreements, and credit control on designated portals, including creation, renewal, monitoring validity, and ensuring compliance with finance.


• Develop medium-term channel and network strategy for Automotive, Farm, Oil, and other key segments aligned with business goals.


• Define metrics and dashboards for channel productivity, market share, penetration, and financial exposure linked to bank guarantees, review periodically with leadership.


• Recommend portfolio or channel mix changes based on market trends, customer behaviour, and competitor benchmarking.

Align network expansion, promotions, and financial risk controls with overall business strategy through cross-functional coordination.

B. Tech / B. E /MBA (minimum qualification)

7-10 years of experience in appointing and managing new distribution channel, preferably in Auto / FMCG with good understanding of ROI.

• Strong analytical and numerical skills for market share analysis, white space mapping, MIS reporting, and financial exposure tracking.


• Proficiency in Excel and BI tools for dashboards and performance tracking; familiarity with portals/ERP systems for bank guarantee management & credit control is an advantage.


• Good understanding of channel management, distribution models, and multi-sector sales environments.


• Excellent verbal and written communication skills.


• Preferred: Knowledge of SAP.