Manager Membership Engagement EM

As the Manager of Membership in Emerging Markets at adidas, you will be instrumental in driving the growth of the Membership Program in EM. The primary goal of our adidas Membership program is to enhance consumer engagement and redemption across all member segments and touchpoints to boost retention and influence purchasing behavior. In this role, you will be responsible for executing EM's Membership strategy. Your main responsibilities will involve collaborating with the Global Membership team, local cluster teams, Ecommerce, retail teams, and other stakeholders to enhance the Membership Program continuously. By utilizing consumer and business insights, you will focus on (re)-activating, rewarding, and providing benefits to members to contribute to the program's evolution and success. While this position does not entail direct managerial duties, it involves significant team support and mentorship, particularly in guiding and collaborating with cluster leads. Key Responsibilities: - Responsible for enhancing the value proposition of the Membership Program by evaluating the current value proposition and reward catalogue, expanding the catalogue with more relevant rewards for member cohorts, and improving the effectiveness of redemption tactics. - Evaluate existing member journeys and implement new personalized experiences across digital and physical touchpoints. - Plan and execute tactical campaigns aligned with business objectives to drive member engagement, retention, and repeat purchases while contributing to overall adidas and membership KPIs. - Generate regular reports assessing the performance of membership tactics and the program, evaluating key metrics, and identifying areas for improvement. - Champion continuous innovation by implementing tests, pilots, and alternatives for ongoing growth. - Input for regular program capability enhancements and seasonal & quarterly activation planning to achieve EM Targets. Responsible for enhancing the visibility and communication of the Membership Program by integrating the program and tactics into EM's Brand Calendar, defining EM's Membership activation plan for each season, and collaborating with EM digital and retail activation teams. Lead all tech developments and enhancements to improve the program offering and functioning. Serve as a liaison for new market rollouts. Key Relationships: - EM Digital Activation & CRM - EM Retail Activation/ Omni Channel - EM Retail Consumer Excellence (Operations) - EM eCom CE, Campaign Operations, CX, SP & E - EM Buying & Merchandising - Global Membership - Digital Product and UX - Global and EM Business Units Requirements: Education & Experience: - 8+ years of experience in a Digital Marketing environment (Experience in managing loyalty programs will be a plus) - Knowledge of CRM & Loyalty programs - Experience across eCom and Retail preferred - Experience in managing highly complex processes involving multiple teams in different geographies - Data-driven and insights-focused individual Soft-skills: - Ability to adapt quickly to changing business processes and partners - Excellent communication & negotiation skills - Ability to work effectively within organizational structures and processes while finding innovative ways to challenge the status quo Hard-skills: - Experience in leading omnichannel marketing initiatives and loyalty/membership programs - Data-driven individual with solid business acumen - Comfortable working with enterprise-level platforms and technologies - Proficient in English, both verbal and written - Project management and monitoring experience - Basic knowledge of documentation and ticketing tools (e.g., Confluence, Jira) - SQL knowledge will be a plus At adidas, we celebrate diversity, support inclusiveness, and encourage individual expression in our workplace. We are committed to being an equal opportunity employer and do not tolerate harassment or discrimination towards any of our applicants or employees.,