Job
Description
The hunt is on for a strong Content Manager and team player with the ability to manage effective relationships with a wide range of stakeholders, including customers and team members. You will demonstrate personal commitment and accountability to ensure that standards are continuously sustained and improved within internal teams, as well as with partner organizations and suppliers. HPS Wellness has introduced HPS (Health Positioning System) as a navigation system for health. This knowledge-based system can successfully guide a normal human being from illness to wellness and further towards excellence in health at every stage of life. HPS Wellness captures and defines an individual's position on the health map and their predispositions for diseases, showing the influencing factors that may lead them towards a default path of health destiny. HPS Wellness, while being a business organization, also serves larger social objectives with the potential to reach the global population. It is poised to become a leading platform for all wellness-related activities globally, akin to a blend of Google Maps and Gartner in the health sector. As a Content Manager, your primary responsibility will be to improve user engagement on the App by curating and disseminating frequent content such as tips of the day, short/long blogs, creatives, and short videos. You will collaborate with Subject Matter Experts, Founders, and Product Managers to understand the rationale and necessity behind the content. Subsequently, you will identify user personas, preferences, and design content themes, categorize data, and work with the Product Manager to establish a delivery schedule for the end user. Responsibilities and Duties: - Develop, enhance, and maintain content to achieve business goals - Share content to increase brand awareness and monitor web traffic, App usage, and other metrics for best practices - Create and execute content strategy for the App and social media in alignment with marketing targets - Collaborate with marketing and product teams to plan and develop App content - Publish engaging content and ensure brand consistency - Edit, proofread, and enhance writers" posts - Optimize content for ASO & SEO - Analyze website traffic, App usage, and user engagement metrics using content management systems - Build a content database, prepare an editorial calendar, and ensure the content team is aligned - Ensure compliance with laws related to copyright and data protection - Stay informed about industry developments and generate innovative ideas to attract audiences Required Experience, Skills, and Qualifications: - 4-8+ years of proven experience in content creation and management - Preferably experience with a marketing agency - Proficiency in MS Office and WordPress - Basic technical knowledge of HTML and web publishing - Strong skills in Google Analytics, WordPress, and Adobe Acrobat/Illustrator - Familiarity with ASO, SEO, and web traffic metrics - Knowledge of social media platforms - Excellent written and verbal communication skills in English, Hindi, and Marathi - Experience with video content creation platforms like Biteable is desirable - Attention to detail and strong organizational and time-management abilities Qualifications: - Minimum 4 to 8+ years of relevant experience - Education: Any Bachelor's degree, MBA in Marketing preferred All information provided will be treated confidentially in accordance with EEO guidelines.,
