Job
Description
The hunt is for a strong Content Manager and team player with the ability to manage effective relationships with a wide range of stakeholders (customers & team members alike). You will demonstrate personal commitment and accountability to ensure standards are continuously sustained and improved both within the internal teams, and with partner organizations and suppliers. HPS Wellness has conceptualized HPS (Health Positioning System) as a navigation system for health. HPS is a knowledge-based system that can successfully navigate a normal human being from illness to wellness and further towards excellence in health at every stage of life. HPS Wellness captures and defines an individual's position on the health map and his/her predispositions for diseases. It shows the influencing factors that may put them on the default path of health destiny. HPS Wellness is a business organization that also meets larger social objectives and has the potential to penetrate the global population. HPS Wellness will focus on the global market and is likely to become a de-facto platform for all wellness-related activities. Similar to GPS, HPS would be the most accepted term and system used worldwide. On the health front, HPS Wellness would be equivalent to a blend of Google Maps (as a GPS tool) and Gartner (as a research business organization). HPS is on a mission to improve the engagement of its users on the App by sending out frequent curated content, including tip of the day, short/long blogs, creatives, and short videos. As the Content Manager, you will coordinate with Subject Matter Experts, Founders, and Product Manager to understand the logic and need for the content. You are expected to identify the persona of the users, their inclinations, and design themes for the content. Along with the Product Manager, you will categorize the data and prepare a delivery schedule of this data to the end user. Responsibilities and Duties - Create, improve, and maintain content to achieve business goals - Share content to raise brand awareness and monitor web traffic, App usage, and other metrics - Develop content strategy for App and social media aligned with marketing targets - Collaborate with marketing and product team to plan and develop App content - Create and publish engaging content - Edit, proofread, and improve writers" posts - Ensure brand consistency and optimize content according to ASO & SEO - Analyze website traffic, App usage, and user engagement metrics using content management systems - Develop a content database, prepare an editorial calendar, and ensure the content team is aligned - Ensure compliance with laws such as copyright and data protection - Stay updated with developments and generate new ideas to draw audience attention Required Experience, Skills, and Qualifications - 4-8+ years of proven work experience in content creation and management - Experience with a marketing agency is preferred - Proficiency in MS Office, WordPress, HTML, and web publishing - Strong skills in Google Analytics, WordPress, and Adobe Acrobat/Illustrator - Knowledge of ASO, SEO, web traffic metrics, and social media - Excellent written and verbal communication skills in English, Hindi, and Marathi - Experience with video content creation platforms like Biteable is preferred - Attention to detail and good organizational and time-management skills Qualifications Minimum 4 to 8+ years of relevant experience. Education: Any Bachelor's degree, MBA in Marketing is preferred. Additional Information All your information will be kept confidential according to EEO guidelines.,
