Manager - Digital Media Planning & Digital Strategy

As an Account Manager (Digital Strategy and Planning), you will play a crucial role in developing and analyzing digital marketing strategies to ensure alignment with client objectives and market trends. Your responsibilities will include: - Developing and analyzing digital marketing strategies by studying economic indicators, tracking changes in supply and demand, identifying trends, insights, and end-to-end customer experience. - Developing media plans in accordance with client briefs. - Analyzing existing campaigns and developing case studies through interactions with internal teams. - Monitoring and assessing ongoing campaign performance and assisting in strategic campaign analysis. - Interacting with the Business Alliance team to develop different marketing collaterals that enhance organizational growth in newer markets. Qualifications required for this role include: - 4+ years of experience in digital strategy & planning. - Thorough understanding of Google AdWords and Facebook Ads platforms. - Strong communication and presentation skills. - Proficiency in project management, digital strategy, and digital analytics. - Experience in analyzing data and market research. - Business understanding and a commitment to scaling operations. Preferred skills for this role include: - Broad understanding of the programmatic landscape. - Working knowledge of third-party internet marketing research tools such as comScore Media Metrix, Nielsen NetView, Similarweb, etc. - Experience with media planning, media buying, and digital transformation. The location for this role is Navi Mumbai, Ghansoli.,