Manager - Digital Media Planning & Digital Strategy

About the Role

The Account Manager (Digital Strategy and Planning) will play a crucial role in developing and analyzing digital marketing strategies, ensuring alignment with client objectives and market trends.

Responsibilities

• Develop and analyze digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying trends, insights and end-to-end customer experience and their current and future needs and monitoring the competition.
• Develop media plans in accordance with client briefs.
• Analyze existing campaigns and develop case studies by interacting with internal teams.
• Monitor and assess ongoing campaign performance; assist in strategic analysis of campaigns.
• Interacting with Business Alliance team and developing different marketing collaterals to enhance organizational growth in newer markets.

Experience :

Location :

Required Skills

• Through understanding of Google AdWords and Facebook Ads platforms.
• Good communication and presentation skills.
• Project Management, Digital Strategy, Digital Analytics skills.
• Experience analyzing data and market research.
• Business understanding and resolve to scale.

Preferred Skills

• Broad understanding of the programmatic landscape.
• Preferred working knowledge of third-party Internet marketing research: comScore Media Metrix, Nielsen NetView, Similarweb etc.
• Preferred experience with Media Planning, Media Buying, Digital Transformation.