Manager - Digital Media Planning & Digital Strategy

The Account Manager (Digital Strategy and Planning) will play a crucial role in developing and analyzing digital marketing strategies, ensuring alignment with client objectives and market trends. You will be responsible for developing and analyzing digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying trends, insights, and end-to-end customer experience. Additionally, you will monitor the competition, assess ongoing campaign performance, and assist in the strategic analysis of campaigns. Your responsibilities will include developing media plans in accordance with client briefs, analyzing existing campaigns, and developing case studies by interacting with internal teams. You will also collaborate with the Business Alliance team to develop different marketing collaterals to enhance organizational growth in newer markets. To be successful in this role, you should have 4+ years of experience in digital strategy & planning. You must possess a thorough understanding of Google AdWords and Facebook Ads platforms, along with good communication and presentation skills. Project Management, Digital Strategy, and Digital Analytics skills are essential, as well as experience in analyzing data and market research. A strong business acumen and a drive to scale are also required. Preferred skills for this role include a broad understanding of the programmatic landscape, working knowledge of third-party Internet marketing research tools such as comScore Media Metrix, Nielsen NetView, Similarweb, and experience with Media Planning, Media Buying, and Digital Transformation. This position is based in Navi Mumbai, Ghansoli.,