Overview of job
Mindshare is an agency of GroupM, the world s largest media investment company and are a part of WPP . In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager Digital Media Analyst to join us. In this role, you will be responsible for
At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.
Reporting of the role
- This role reports to: Head of Personalisation and 1P
3 best things about the job: Opportunity to Build India s Largest Advertiser's 1st Party Data Program: Lead the development and enhancement of a strategic data program for the country's largest advertiser, shaping the future of data-driven marketing. - Work with Diverse Categories and Brands: Engage with over 5 categories and 30+ brands, gaining exposure to a wide range of products and markets within the FMCG sector.
- Dynamic, Progressive Environment: Join a team that prioritizes continuous learning and development, fostering a culture of innovation and growth.
In this role, your goals will be: In Three Months
- Gain a deep understanding of the client s data ecosystem and existing 1st party data assets.
- Collaborate with internal teams to identify key priorities and opportunities for data-driven strategies.
:
In Six Months:
- Develop and execute plans to enhance the 1st party data program, including data collection, segmentation, and activation strategies.
- Implement initial stages of personalized marketing initiatives leveraging 1st party data insights.
In Twelve Months:
- Establish a robust 1st party data framework that drives measurable business outcomes and enhances customer experiences.
- Lead cross-functional teams in deploying advanced data-driven campaigns across multiple categories and brands.
What your day job looks like at GroupM:
- Collaborate with stakeholders to define data-driven marketing strategies aligned with business objectives.
- Oversee data collection, integration, and segmentation processes to ensure data quality and accuracy.
- Analyze campaign performance and provide actionable insights to optimize targeting and messaging.
- Lead A/B testing and experimentation efforts to improve campaign effectiveness and ROI.
- Stay updated with industry trends and best practices in data management and personalization.
What you ll bring:
- Strong background in data management, analytics, and marketing within the FMCG or related industries.
- Experience with 1st party data platforms, CRM systems, and data activation tools.
- Proven track record of driving results through data-driven marketing campaigns.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Strategic mindset with a focus on innovation and continuous improvement.
Minimum qualifications:
- MBA/Post graudation from a premier Institute
