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AMERICAN EXPRESS
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Manager- Data Analytics

Manager- Data Analytics

AMERICAN EXPRESS

3 - 8 years

5 - 10 Lacs

gurugram

Posted:2 weeks ago| Platform:

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Skills Required

digital analytics marketing analytics business analysis media strategy business economics brand marketing data analytics mathematics digital marketing advertising

Work Mode

Work from Office

Job Type

Full Time

Job Description

With a focus on digitization, innovation, and analytics, the Enterprise Digital Experimentation and Analytics (EDEA) team creates central, scalable platforms and customer experiences to help markets across all of these priorities. Charter is to drive scale for the business and accelerate innovation for both immediate impact as well as long-term transformation of our business. A unique aspect of EDEA is the integration of diverse skills across all of its remit. EDEA has a very broad range of responsibilities, resulting in a broad range of initiatives around the world.

The Performance and Brand Marketing Analytics team within the broader EDEA team supports optimization of our paid channels/brand activities, create enterprise channel level reports and build scalable enterprise solutions for elevating performance marketing. The team specializes in using data around digital marketing, internal acquisitions data, external channel data and investment data to improve our ROI across the marketing funnel.

This role will report to the Director of International Media and Brand Sponsorships Analytics team and will be based in Gurgaon.

Responsibilities:

Support our partners across Intl Markets, Analytics and ICS CoE to help optimize media channel for scale and efficiency
Create centralized measurement solutions for ICS Media
Regularly monitor external landscape and regulatory environment to keep our media strategy externally competitive and compliant
Run test and learn exercises to assess feasibility of adopting approaches across the enterprise

Past Experience:

Understanding of media channel, and how advertising is bought and targeted
Experience working with main advertising platforms (e.g. Google, Facebook, etc)
Acquisition marketing experience

Required Qualifications and Experience

Bachelors Degree in business, economics, statistics, mathematics, engineering or finance
Minimum 3 years relevant analytics experience with a background in quantitative business analysis and statistical and modeling techniques; experience in digital analytics preferred
Superior problem-solving/decision making skills

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New York NY

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Manager- Data Analytics