Work from Office
Full Time
Write a variety of content for program marketing collateral, including long- and short-form content such as program brochures, emailers, landing pages, social and text ads, press releases, etc
Ensure all-around consistency according to editorial guidelines of partner schools (specific writing styles, tone of communication, etc)
Conduct research on competitor programs and come up with content pegs that communicate the program offering to the right target group
Take ownership of content development, meet timelines, and ensure content meets business goals
Liaise with various stakeholders within the team to ensure accurate program information is being communicated in line with the brief
Experience in leading a team of writers or freelancers
Occasionally proof and copyedit material produced by other writers
Aid the design team with visual cues to go alongside the content
An understanding of style guides is essential for this role
Understand and create content for a portfolio of schools and regularly stay updated on their requirements
Be hands-on with using AI tools
Bachelor's/ Masters degree in English/Communication
8+ years of experience in writing content for a senior executive audience
Published writing samples that demonstrate the ability to fluently switch between British and American English
Excellent written and verbal communication skills, with a strong attention to detail
Experience working with the higher education/business school market is preferred
Flexibility in working across multiple time zones is essential as we are a globally distributed team
Emeritus
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