Manager- Consumer Insights

Piramal Pharma Limited

11 - 12 years

30 - 35 Lacs

mumbai

Posted:20 hours ago| Platform:

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Skills Required

matrix idea generation testing tools analytical project management consumer insights healthcare fmcg research stp

Work Mode

Work from Office

Job Type

Full Time

Job Description

Translate marketing/brand issues to research tasks and finalize effective research design and tools to deliver required information for decision making
Support data based decision making process by sharing meaningful inferences basis research findings/other repository and follow up on actions taken basis those
Foster healthy relationship with research agencies esp. domain experts with long term perspective
Proactively evaluate and recommend relevant research tools to meet Brand objectives basis relevance and utility (Brand Tracks, STP designs, Pilot test tools, Pricing tools)
Leverage the insights capability to aid idea generation and screening to meet the growth ambitions across Brands
Strengthen the CI team by his positive contribution and help in building knowledge repository for Consumer Insights
Regularly scan and share relevant updates with stakeholders basis secondary sources and research findings

Critical attributes / qualities

Strong Analytical and Project management skills
Competency to understand the Business priorities
Ability to work in a matrix structure
Communication and Persuasion skills

Target companies for this Talent

MR /CI professionals from FMCG, Durables or Healthcare industry

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