Manager - Channel Partner

Job Description

Position - Manager Channel Partner

Location - Apeejay Stya University, Sohna Palwal Road, Haryana

Summary of the Role

The Manager – Channel Partner will be responsible and accountable for building, nurturing, and managing strong relationships with channel partners to drive student enrollment. The role demands excellence in partner development, vendor contract management, negotiations, and performance monitoring to ensure that all channel activities are aligned with the University’s strategic enrollment goals.

Key Responsibilities

Channel Partner Development & Management

• Acquire, onboard, and develop productive, long-term relationships with channel partners across multiple geographies.
• Continuously assess, support, and strengthen partner capabilities to drive admissions.
• Recruit new partners while nurturing and maximizing performance from the existing network.

Contracts & Compliance

• Manage the end-to-end process of vendor contracts/agreements, ensuring strict compliance with University policies.
• Negotiate terms with partners to create win–win outcomes and ensure adherence to contractual obligations.
• Monitor financial commitments, payout structures, and partner deliverables.

Target Achievement & Performance Monitoring

• Lead joint business planning with partners to define performance objectives, financial targets, and admission milestones.
• Track, review, and report channel performance regularly to ensure admission targets are achieved.
• Implement corrective measures in case of underperformance.

Collaboration & Conflict Management

• Align the University’s counseling team with channel partners for joint marketing, lead generation, and student counseling.
• Resolve channel conflicts by ensuring clear communication, transparent processes, and adherence to engagement rules.

Strategic Contribution

• Drive initiatives to strengthen the University’s market presence through partner networks.
• Contribute innovative ideas for improving outreach and enrollment through channel engagement.

Skills & Competencies

• Proven expertise in Channel Partner/Vendor Management, Negotiations, and Contract Handling.
• Strong leadership and relationship management skills with the ability to influence and persuade.
• Excellent communication, presentation, and interpersonal skills.
• Strategic thinker with strong organizational and time-management abilities.
• Demonstrated track record of achieving and exceeding enrollment/target goals.
• Familiarity with CRM tools (Salesforce or equivalent) and data-driven decision-making.

Qualifications & Experience

Graduate/Post-Graduate from a reputed institute/university.
7–12 years of experience in Channel Partner Management, Business Development, or Admissions (preferably in the education sector).