Role Overview
As a key member of IndiGo's Brand & Events Marketing team, you will be at the forefront of how India's largest airline shows up across crucial customer and stakeholder touchpoints. This role spans high-impact experiential events, new international and domestic destination launches, tradeshow participation, employee engagement programs, and large-format brand moments and product rollouts.You will work across the full lifecycle of events and campaignsfrom ideation and planning, through seamless execution, to post-event impact measurement. This position is ideal for someone who thrives in a fast-paced environment, enjoys bringing ideas to life, and can collaborate effortlessly with multiple internal teams and external partners. It offers a highly scalable career trajectory with meaningful ownership across marquee IndiGo initiatives.
Key Responsibilities
Event Strategy, Planning & Execution
- Lead end-to-end planning and execution of events including new destination launches, tradeshows, experiential activations, partner engagements..
- Develop comprehensive event plans covering logistics, on-ground coordination, creative development, stakeholder communications, vendor management, and risk mitigation.
- Oversee creative theme development, design direction, experience mapping, and audience engagement strategies for each event.
- Manage budgets, timelines, and deliverables ensuring flawless execution and high-quality output.
Integrated Campaign Management
- Drive 360-degree brand campaigns across digital, ATL, BTL, and owned channels, ensuring alignment and consistency across touchpoints.
- Partner with digital, PR, corporate communications, sales, and commercial teams to deliver cohesive and impactful marketing programs.
- Coordinate with creative, media, and event agencies to conceptualize and execute campaigns that complement key events and launches.
Stakeholder & Partner Management
- Work closely with internal stakeholdersleadership teams, product owners, airport partners, commercial partners, government bodies, and cross-functional units.
- Build and maintain strong relationships with vendors, production partners, venue teams, and international/local authorities for seamless on-ground execution.
Insights, Reporting & Governance
- Track event performance, customer response, footfall, ROI, and qualitative insights to drive continuous improvement.
- Ensure adherence to IndiGo's brand identity, guidelines, and communication principles across all offline and experiential channels.
- Represent IndiGo at industry forums, award shows, conferences, and external engagements as required.
Skills & Competencies That Set You Apart
Core Competencies
- Event Planning & Management: Proven expertise in handling large-scale events, tight timelines, and complex logistical environments.
- Project Leadership: Ability to independently drive multi-layered projects from concept to completion.
- Creative Thinking: Strong sense of visual language, storytelling, and innovative experiential design.
- Brand Understanding: Ability to translate business objectives into meaningful brand experiences.
- Data-Driven Approach: Comfortable using insights and analytics to refine campaigns and events.
Behavioral Competencies
- Exceptional Stakeholder Management: Confident in engaging leadership, cross-functional teams, partners, and high-touch audiences.
- Strong Communication Skills: Clear, structured, and persuasivewritten and verbal.
- Agility & Multi-tasking: Thrives in a fast-paced, dynamic, and high-performance environment.
- Detail Orientation: Ability to anticipate needs, identify gaps, and solve problems proactively.
- High Ownership Mindset: Takes responsibility, moves quickly, and delivers with excellence.
Required Experience
- 8+ years of experience in events, brand marketing, experiential marketing, or integrated campaigns.
- Proven track record in end-to-end event execution across formatscorporate events, experiential, brand activations, product launches, tradeshows, or government-led events.
- Experience working with or alongside creative agencies, production houses, airports, travel/hospitality partners, or large-scale consumer brands is a plus.
Why Join IndiGo
- Work with one of India's most respected and fast-growing brands.
- Build a portfolio of large-scale, high-visibility events and brand experiences.
- Be part of a collaborative, dynamic, and future-focused marketing team.
- Opportunity to shape how millions of customers experience the IndiGo brand.
