Manager - B2B Marketing

As a Marketing Manager for IndiaMART's Enterprise Solutions, your role is critical in shaping our company's engagement with large enterprise clients through compelling content, website, events and other activities. This role demands a dynamic individual who excels in developing insightful content tailored to our target audience.

Educational Qualifications:

Any graduation ,and MBA/PGDM in Marketing

Key Responsibilities

Content Creation:

Develop and implement a targeted content strategy for large enterprises, encompassing case studies, blog posts, testimonial videos, Reports and infographics.

Oversee the content creation lifecycle, collaborating with agencies, writers, editors, and designers to produce high-quality materials.

Ensure content aligns with our brand voice and meets the needs of our target audience.

Other Responsibilities.

Marketing Support for physical and virtual events aimed at evangelizing IndiaMART enterprise solutions.Monitor and analyze event performance, leveraging data to make informed decisions for future event planning.

Manage the enterprise website for IndiaMART

Performance Metrics:

Engagement in Content Created

Impact on Opportunity Generation(Number of New Engagements Started through Content/Events) & Support in Opportunity Conversion

Candidate Attributes:

At least 3 years of experience in B2B marketing, preferably in the tech or SaaS industry.

Outstanding written and verbal communication skills

Solid understanding of B2B marketing strategies and dynamics.

A knack for experimentation, quick learning, and continuous improvement.