Manager/ Assistant Marketing Manager - Acquisition

3 - 7 years

5 - 9 Lacs

Posted:10 hours ago| Platform: Naukri logo

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Job Description

Manager/ Assistant Marketing Manager - Acquisition
As a Manager/Assistant Marketing Manager - Acquisition, you will play a key role in improving the acquisition outcomes for Junglee Games.
About Junglee Games
With over 140 million users, Junglee Games is a leader in the online skill gaming space. Founded in San Francisco in 2012 and part of the Flutter Entertainment Group, we are revolutionising how people play games. Our notable games include Howzat, Junglee Rummy, and Junglee Poker. Our team comprises over 1000 talented individuals who have worked on internationally acclaimed AAA titles like Transformers and Star Wars: The Old Republic and contributed to Hollywood hits such as Avatar. Junglee s mission is to build entertainment for millions of people around the world and connect them through games. Junglee Games is not just a gaming company but a blend of innovation, data science, cutting-edge tech, and, most importantly, a values-driven culture that is creating the next set of conscious leaders.
Job overview
As a Manager/Assistant Marketing Manager - Acquisition, you will play a key role in improving the acquisition outcomes for Junglee Games.
Job Location
  • Gurgaon
Responsibilities :
  • Devise and execute a data-led user growth strategy (performance and organic marketing-led) for Junglee Games
  • Design and implement marketing strategies that drive user acquisition through digital platforms (e.g., Google, Facebook, programmatic, influencers, etc.), social media, app stores, and other performance marketing channels.
  • Work closely with product and performance marketing teams to optimize the top of the funnel - improve the acquisition funnel through multiple product A/B tests and conversion journey experiments
  • Undertake consumer research to identify user needs and current friction points, and come up with analysis or consumer understanding-backed ideas to unlock growth
  • Work with data and analytics teams to implement best measurement frameworks, mine deeper insights, and run A/B and multivariate tests to iterate on new ideas
  • Partner with the creative team and brand marketing to churn out new content/ creatives
  • Build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimisation

Qualifications/Requirements:
  • 3-7 years of experience in performance marketing (FB and Google) is a must
  • at least 3+years of experience in B2C mobile app acquisition marketing, RMG experience would be an added plus
  • should have worked with cross-functional teams, including product/ BI/ design/ content/ brand teams
  • very strong with data/ insight generation, fluent with MS Excel
  • structured problem-solving with on-the-feet thinking
  • good communication/ presentation skills, verbal and written
  • Have managed a team
  • Should be good at stakeholder management
  • Bachelor s degree in Marketing, Business, or a related field (MBA preferred).
  • should have attention to detail, high bias for action, and give importance to rigour; should be agile
Be a part of Junglee Games to:
  • Value Customers & Data - Prioritise customers, use data-driven decisions, master KPIs, and leverage ideation and A/B testing to drive impactful outcomes.
  • Inspire Extreme Ownership - We embrace ownership, collaborate effectively, and take pride in every detail to ensure every game becomes a smashing success.
  • Lead with Love - We reject micromanagement and fear, fostering open dialogue, mutual growth, and a fearless yet responsible work ethic.
  • Embrace change - Change drives progress, and our strength lies in adapting swiftly and recognising when to evolve to stay ahead
  • Play the Big Game - We think big, challenge norms, and innovate boldly, driving impactful results through fresh ideas and inventive problem-solving.
Know more about us
  • Explore the world of Junglee Games through our website, www.jungleegames.com .
  • Get a glimpse of what Life at Junglee Games looks like on LinkedIn .
  • Here is a quick snippet of the Junglee Games Offsite 24
  • Liked what you saw so far? Be A Junglee

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