Manager, Analytics Digital Insights

Synchrony

2 - 7 years

14 - 18 Lacs

hyderabad

Posted:2 weeks ago| Platform:

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Skills Required

google analytics sas linux data management bfsi stakeholder management digital marketing financial services sql auditing

Work Mode

Work from Office

Job Type

Full Time

Job Description

Independently deliver analytics project assignments for several key Digital marketing initiatives on SYF properties such as Digital Servicing Personalization campaigns, MarketPlace testing etc.
The successful candidate will be responsible for interpreting the different requests, formulating the approach & independently delivering error-free data & insights to the requestors on time.
Build a culture of delivering insights instead of data & reports. Deliver strategic insights across diverse open-ended projects.
Proactively propose, initiate, independently execute and own strategic projects that create business impact.
Acquire proficiency with different data tools, software, techniques to improve current capabilities and to create new analytics and data science solutions.
Partner on strategic ideas and POCs targeting revenue growth & larger business adoption.
Adherence to timely delivery, accuracy and documentation in line with Audit Procedures.
Represent the team in multiple forums with strategic projects and build brand for the team.
Follow audit processes, documentation and accuracy guidelines.
Responsible and committed to the last mile execution of projects.

Required Skills & Knowledge:

Degree in Statistics, Mathematics, Economics, Engineering, or any other quantitative streams with 2+ years of hands-on relevant analytics/data science experience, or in lieu of a degree 4+ years of relevant analytics/data science experience
2+ years of hands-on Experience in SQL /SAS with proven ability to leverage advanced algorithms and be efficient in handling complex/large data
2+ years of experience in BI tools, e.g. Power BI, Tableau, Birst, etc.
2+ years in marketing analytics, with a focus on Digital campaign measurement
2+ years in building analytics to drive strategy with positive outcomes and measuring impact
Good understanding of Digital Marketing tools such as Adobe Analytics, Google Analytics
Good understanding of Digital Metrics & KPIs to analyze performance of digital initiatives
Ability to solve complex technical and people-oriented problems with minimal supervision
Advanced proficiency in MS-Excel and MS-PowerPoint with superior data analyses and story boarding skills
Strong written/oral communication & stakeholder management skills

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