Lead/Principal Business Analyst (Customer Analytics)

Role Overview: Cvent is seeking an experienced Business Analyst to lead strategic initiatives in customer analytics and revenue enablement. As a Business Analyst, you will collaborate with senior executives, business leaders, analysts, and program managers to drive high-impact, cross-functional programs that generate actionable insights, accelerate revenue growth, and enhance analytics service delivery across Sales, Marketing, Customer Success, and Product. This role is well-suited for professionals who blend business acumen, technical orientation, and strong stakeholder management skills while thriving in complex, cross-functional environments. Key Responsibilities: - Translate customer-facing business objectives (revenue growth, retention, pipeline acceleration, engagement) into clear analytics requirements and success metrics. - Develop business cases, feasibility studies, and cost-benefit analyses to prioritize high-value analytics projects. - Drive standardization of analytics workflows, enabling scalable, repeatable data products. - Manage the analytics intake process for customer initiatives, assessing requests, aligning priorities, and setting expectations. - Lead cross-functional projects end-to-end, ensuring timely execution and measurable value realization. - Partner with Sales, Marketing, Customer Success, and Product to validate requirements, refine deliverables, and track outcomes. - Act as a trusted advisor to senior leaders, providing insights and recommendations that directly influence customer and revenue strategies. - Bridge business needs with technical delivery by understanding customer data ecosystems, CRM/reporting platforms, and analytics workflows. - Document business/functional requirements, user stories, and workflows for analytics solutions. - Perform gap analysis, root cause analysis, and process improvements to optimize delivery. - Support UAT, validation, and adoption of customer analytics solutions. - Maintain documentation, version control, and knowledge-sharing best practices. - Lead change management initiatives to drive adoption of analytics tools and insights. Qualifications: - Bachelor's degree in business, Analytics, Computer Science, Engineering, Economics, or related field (Master's preferred). - 10+ years of experience in business analysis, consulting, or program management within data, AI, or analytics functions. - Proven record managing high-visibility, cross-functional initiatives with measurable business or revenue impact. - Strong executive presence with excellent communication, presentation, and storytelling skills. - Ability to engage and influence stakeholders across Sales, Marketing, Customer Success, Product, and Analytics. - Deep understanding of data management, customer data, CRM systems, analytics platforms, and AI/ML technologies. - Proficiency in JIRA, Confluence, MS Project, PowerPoint, Power BI/Tableau/Sigma, Salesforce, and SQL basics; experience with cloud data platforms (Snowflake, Databricks, AWS/Azure/GCP) a plus. - Experience in governance, compliance, and responsible AI practices preferred. - Strong problem-solving, prioritization, and ambiguity management skills. - Certifications in Agile, PMP, or Business Analysis (CBAP, PMI-PBA) a plus.,