Lead, Strategist/Brand Planner

Role Overview: As a Lead Strategist/Brand Planner at KAOAPH, you will play a crucial role in brand planning and consumer insights, being the key player in driving innovation and successful implementation of brand and marketing roadmaps. You will be responsible for identifying trends that guide consumer behavior and excel at communicating brand message through compelling content across various channels. Your role will involve building strong relationships with retail partners and collaborating with various professionals to expand the reach and drive growth in the niche community. Key Responsibilities: - Lead strategic conversations to reimagine customer communication strategies - Drive innovation and product development processes - Implement visual merchandising, aesthetics, and strategic planning - Understand consumer behavior trends and communicate brand message effectively - Develop insights-driven content to influence partners and drive engagement - Collaborate with social media and marketing teams for successful campaigns - Conduct high-quality research and interviews to devise effective content strategies - Engage audience creatively and maximize brand reach using SEO principles - Execute marketing plans for online and offline platforms to generate leads and business Qualifications: - Proven experience as a strategist or related role - Knowledge of online content strategy and creation - Excellent writing, editing, and proofreading skills - Curious, high performer with a positive attitude and accountability - Content mindset with strong research and communication skills - Collaborative spirit with excellent time-management and organizational skills - Degree in Marketing/Communication/Public Relations preferred - Consumer retail industry experience is a plus About KAOAPH: KAOAPH is a luxe demi-fine contemporary jewellery brand that advocates thoughtful consumption and sustainability. With a focus on creating skin-friendly and responsible jewellery, KAOAPH upcycles excess materials to support the artisanal industry. The company values creativity, problem-solving skills, and continuous improvement, with a fun and vivacious work environment that encourages personal expression and growth. Incentives: - Access to entrepreneurs, brand partners, and retail spaces with significant assets under management - Potential assignment to North America region for exceptional performance - Company-paid travel to marketing and client works - Opportunities for travel to events, trade shows, and meetings with influential brand partners - Rapid upward mobility Employment Type: Full-time,