Lead Salesforce Marketing Cloud Implementation

12 - 18 years

25 - 35 Lacs

Posted:None| Platform: Naukri logo

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Job Type

Full Time

Job Description

Roles and Responsibilities :

  • Should implement SFMC for global customers
  • Should operate as Technical Lead for all development and implementation projects across SFMC
  • Develop and execute marketing strategies using Salesforce Marketing Cloud (SFMC) to drive customer engagement and conversion.
  • Design, build, and maintain automated email campaigns, SMS/text message campaigns, and mobile app push notifications to nurture leads through the sales funnel.
  • Collaborate with cross-functional teams to integrate SFMC data into CRM systems for seamless customer journey management.
  • Analyze campaign performance metrics to optimize future marketing initiatives.

Job Requirements :

  • 12-18 years of experience in IT services & consulting industry with expertise in SFMC development / implementation.
  • Strong understanding of Journey Builder, Mobile Studio, Automation Studio features within SFMC.
  • Proven track record of developing successful marketing automation strategies that drive business results.

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