Lead PR & Communications (Lifestyle & D2C)

About the Role As a D2C PR Lead at Jajabor Brand Consultancy (JBC), you will be responsible for driving communication strategies for a variety of lifestyle brands in the market. Your role will involve leading campaigns that help shape perception, build trust, and facilitate growth for breakout startups and purpose-driven consumer brands. You will need to be a natural storyteller who understands the importance of culture, community, and authenticity. Leading a dedicated team, nurturing client relationships, and achieving results through integrated PR strategies will be key aspects of your role. What You'll Do In this role, you will: - Act as a strategic partner to founders, marketers, and brand teams in various lifestyle categories. - Develop compelling brand narratives that resonate with today's conscious and connected consumers. - Cultivate long-term client relationships based on trust, clarity, and mutual value. - Manage the P&L for your unit, focusing on driving performance, profitability, and expansion. - Identify opportunities in the dynamic lifestyle space and convert them into successful ventures. - Lead the design and execution of integrated PR campaigns that bring cultural relevance and commercial impact. - Strategize media approaches across lifestyle, digital, and influencer platforms. - Monitor campaign results, optimize performance, and ensure alignment with business objectives. - Supervise budgeting, billing, and overall account health to ensure efficiency and client satisfaction. - Provide mentorship and guidance to a team of PR professionals to foster a collaborative and growth-oriented environment. What You Bring To excel in this role, you should have: - 5+ years of experience in PR leadership within the lifestyle and consumer-facing D2C brands sector. - A track record of managing complex accounts and delivering results in a fast-paced environment. - Experience in team management and P&L ownership. - A strong network of media contacts across lifestyle, digital, and business press. - Exceptional skills in writing, pitching, and presentations to effectively engage audiences. - Proficiency in social platforms and digital storytelling. - A relevant bachelor's degree in Communications, Marketing, Journalism, or related fields. Skills: public relations strategy, client relationship management, P&L management, digital storytelling, team leadership, campaign management, narrative crafting, strategy, public relations, D2C, campaigns, media strategy, social media proficiency, lifestyle brands, luxury lifestyle, strategic public relations planning,