Lead Media Relations

As India's largest venture studio in AI and Deep Tech, headquartered in New Delhi, PSI is committed to building science-backed, tech-enabled ventures addressing high-impact, emerging market opportunities. Operating at the intersection of innovation, research, and business execution, PSI launches bold, founder-led companies from the ground up. **Role Overview:** You are being sought to be a Lead Media Relations at a stealth-mode venture of PSI, a bold new media-tech company operating at the intersection of influence, AI, and public storytelling. Your role involves shaping how this venture is perceived across legacy, digital, and niche media platforms. **Key Responsibilities:** - **Media Strategy:** Define and execute the media relations plan across campaigns, brand narratives, and key milestones. - **Relationship Management:** Build and sustain deep relationships with journalists, editors, publishers, and media influencers across national and regional outlets. - **Narrative Design:** Shape key talking points and messaging strategies in alignment with broader brand positioning and campaign objectives. - **Press Pipeline:** Drive media opportunities such as interviews, op-eds, coverage features, exclusives, ensuring they land across high-impact platforms. - **Media Calendar Ownership:** Plan and maintain a proactive calendar of media engagement including press releases, media kits, and campaign launches. - **Crisis Communications Support:** Monitor media sentiment and help the team navigate emerging issues or reputational risks. - **Reporting & Analysis:** Track media hits, coverage impact, sentiment, and audience reach using media monitoring tools. - **Cross-Team Collaboration:** Work closely with the content, strategy, and campaign teams to ensure messaging consistency and timing. **Qualifications Required:** - 6+ years of experience in media relations, public relations, or corporate communications roles. - Proven success in securing earned media coverage such as press features, interviews, and digital stories. - Strong existing network with editors, journalists, and senior correspondents in national and regional media. - Excellent storytelling, messaging, and copywriting skills. - Experience working in fast-paced environments like startups, agencies, political, or advocacy campaigns. - Comfort with media tech tools like Meltwater, Brandwatch, Google Alerts, or similar platforms. - Bonus: Experience managing media during campaigns, launches, or reputation-sensitive events.,